{"title":"David B Wolfe","description":null,"products":[{"product_id":"marketing-to-boomers-and-beyond-book-david-b-wolfe-9780070714311","title":"Marketing to Boomers and Beyond","description":"By the end of the decade, the 40-plus age group will control more than 75 percent of America's wealth. Marketers will want to understand this group's product and service preferences, as well as their buying behaviours. David Wolfe, regarded as one of the foremost experts on mature markets, challenges the stereotypes of ageing consumers and offers new insights into how to reach them and keep them loyal for life. He provides proven techniques for tapping the potential of this market and cites examples of real-life marketing triumphs and failures.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810898026769,"sku":"CIN0070714312G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070714312.jpg?v=1750972195"},{"product_id":"serving-the-ageless-market-book-david-b-wolfe-9780070714069","title":"Serving the Ageless Market","description":"In this text the author takes a look into the psyche of the older person as a consumer and presents a new way of looking at marketing to people over 50. The book is concerned with the marketing techniques and opportunities that grow out of this new approach to reaching the ageless market.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343948812561,"sku":"CIN0070714061G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52770121744657,"sku":"CIN0070714061VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070714061.jpg?v=1750737012"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-david-b-wolfe.oembed","provider":"World of Books ","version":"1.0","type":"link"}