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What You'll Learn Learn the best practices in e-commerce of the world's leading brands and how to:  Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement  Increase brand equity through high-quality content  Maximize onine sales by understanding the key metrics you need to measure and optimize   Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50377345040657,"sku":"CIN1484228049G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50384799301905,"sku":"CIN1484228049VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52337150001425,"sku":"NLS9781484228043","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1484228049.jpg?v=1751404809"},{"product_id":"why-startups-fail-book-david-feinleib-9781430241409","title":"Why Startups Fail","description":"For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures makeand how to avoid them.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50383502475537,"sku":"CIN1430241403G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52339789136145,"sku":"NLS9781430241409","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52816045211921,"sku":"CIN1430241403VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53099233116433,"sku":"GOR008393523","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53632296419601,"sku":"NIN9781430241409","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1430241403.jpg?v=1751019297"},{"product_id":"big-data-demystified-book-david-feinleib-9780615774619","title":"Big Data Demystified","description":"\u003ci\u003eBig Data Demystified\u003c\/i\u003e provides a compelling look at one of the most important trends of this decade--Big Data. In this highly accessible book, David Feinleib, producer of The Big Data Landscape and Big Data TV, covers the key aspects of Big Data. The book also includes the latest edition of The Big Data Landscape. \u003cbr\u003e \u003cb\u003ePraise for Big Data Demystified\u003c\/b\u003e\u003cbr\u003e Big Data Demystified is a must-read for anyone interested in Big Data. \u003cb\u003e-Brad Feld\u003c\/b\u003e, Managing Director, Foundry Group \u003cbr\u003e Big Data Demystified is a comprehensive look at Big Data. David has taken a complex topic and simplified it for all of us. \u003cb\u003e-Ken Stephens\u003c\/b\u003e, Senior vice president, Xerox Cloud Solutions \u003cbr\u003e David uncovers what matters most about Big Data: its business impact. Big Data Demystified is a road atlas for data-driven decision makers. \u003cb\u003e-Michael E. 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Best of all, your guide is David Feinleib, renowned entrepreneur, venture capitalist, and author of Why Startups Fail. Feinleib’s Big Data Landscape, a market map featured and explained in the book, is an industry benchmark that has been viewed more than 150,000 times and is used as a reference by VMWare, Dell, Intel, the U.S. Government Accountability Office, and many other organizations. 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