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Exploring the ways in which war and the preparation for war have shaped and affected the United States during ‘The American Century’, Fitzgerald demonstrates how militarization has moulded relations between the US and the rest of the world.   Providing a timely synthesis of key scholarship in a rapidly developing field, this book shows how national security concerns have affected issues as diverse as the development of the welfare state, infrastructure spending, gender relations and notions of citizenship. It also examines the way in which war is treated in the American imagination; how it has been depicted throughout this era, why its consequences have been made largely invisible and how Americans have often considered themselves to be reluctant warriors.   In integrating domestic histories with international and transnational topics such as the American ‘empire of bases’ and the experience of American service personnel overseas, the author outlines the ways in which American militarization had, and still has, global consequences. Of interest to scholars, researchers and students of military history, war studies, US foreign relations and policy, this book addresses a burgeoning and dynamic field from which parallels and comparisons can be drawn for the modern day.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52679380369681,"sku":"NLS9781350229976","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781350229976.jpg?v=1762310439"},{"product_id":"buying-curve-book-david-fitzgerald-9781491842973","title":"The Buying Curve","description":"Sales is an industry that has evolved from the simple wheel to todays myriad of products or services camouflaged with features, benefits and fluff, led by stellar group of brand name companies. If you are new to sales, frustrated with your current career in sales because of inconsistent numbers or are an old dog that needs a new (proven sales pitch), this really is the only book you will EVER need to unlocking a rewarding career in sales, not just from a production stand point but also by understanding the complete process of the Buying Curve. The book is split into four parts - The Sale, nine steps of the sales process, delivered in an easy to follow and read format. Most importantly what will increase your sales without effort, in fact easier than what you are currently doing. If you are new to the industry it will insure you get off to the right start with a solid and proven way to make you a top sales person no matter what type of industry you are working in. If you are looking to refresh your old style, look no further this book will take you from ]snail mail] to ]email and social media]. The second part - No Sale - takes a light hearted, but real look at the mistakes we make when we are not selling and the impact it has on us (a must read for all). The third section, How do we really fix what went wrong in our sales pitch? The last section, Coming Full Circle relates to what is needed in selling to todays media savvy prospect who know their options, that shop around with a touch of a smart phone or mouse click, and how they become your greatest asset or your downfall.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52683531157777,"sku":"NLS9781491842973","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781491842973.jpg?v=1762320886"},{"product_id":"learning-to-forget-book-david-fitzgerald-9780804785815","title":"Learning to Forget","description":"Learning to Forget analyzes the evolution of US counterinsurgency (COIN) doctrine over the last five decades. Beginning with an extensive section on the lessons of Vietnam, it traces the decline of COIN in the 1970s, then the rebirth of low intensity conflict through the Reagan years, in the conflict in Bosnia, and finally in the campaigns of Iraq and Afghanistan. Ultimately it closes the loop by explaining how, by confronting the lessons of Vietnam, the US Army found a way out of those most recent wars. In the process it provides an illustration of how military leaders make use of history and demonstrates the difficulties of drawing lessons from the past that can usefully be applied to contemporary circumstances.   The book outlines how the construction of lessons is tied to the construction of historical memory and demonstrates how histories are constructed to serve the needs of the present. In so doing, it creates a new theory of doctrinal development.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":52740141777169,"sku":"NIN9780804785815","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780804785815.jpg?v=1763481604"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-david-fitzgerald.oembed?page=2","provider":"World of Books ","version":"1.0","type":"link"}