{"title":"David Kwong","description":null,"products":[{"product_id":"spellbound-book-david-kwong-9780753557358","title":"Spellbound","description":"David Kwong is the go-to consultant for Hollywood’s biggest illusion-heavy projects, including the hit films Now You See Me, The Imitation Game and Mission: Impossible – Rogue Nation. In Spellbound he reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.  David Kwong has astounded large crowds, from CEOs to TED talk audiences to thousands of other hyper-rational people, making them see, believe and even remember what he wants them to. Illusion is an ancient art that centres on control: commanding a room, building anticipation, and appearing to work wonders.   Illusion works because the human brain is wired to fill the gap between seeing and believing. Surprisingly, these are the tools used by top leaders like Steve Jobs and Richard Branson; masters of control and command who understand how to sway opinions and achieve goals. Spellbound shows us that illusions are more than just a set of tricks; it is a trainable craft that holds the principles of winning over an audience, which can be applied to every aspect of life.  Through years of practice, research and learning (including a Harvard degree in the history of magic), David discovered the seven fundamental principles of illusion, like how to use the space between seeing and believing, shape narratives and command your audience by giving them agency.  Packed with amazing stories and insights, Spellbound gives you a fresh and engaging way to sell your idea, production or skills to stand out from the crowd.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49587466699025,"sku":"GOR008481653","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49646373503249,"sku":"GOR012462650","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51433644032273,"sku":"GOR013388278","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0753557355.jpg?v=1751328593"},{"product_id":"spellbound-book-david-kwong-9780062448460","title":"Spellbound","description":"\u003cp\u003eA professional magician and illusionist--the head magic consultant for the hit film Now You See Me--reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.\u003c\/p\u003e \u003cp\u003eDavid Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders--like Steve Jobs, Warren Buffett, and Ted Turner--are masters of control and command who understand how to sway opinions and achieve goals.\u003c\/p\u003e \u003cp\u003eIn his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMind the Gap--recognize and employ the perceptual space between your audience's ability to see and their impulse to believe.\u003c\/li\u003e \u003cli\u003eLoad Up--prepare to amaze your audience.\u003c\/li\u003e \u003cli\u003eWrite the Script--discover the importance of shaping the narrative that surrounds your illusion.\u003c\/li\u003e \u003cli\u003eControl the Frame--explore the real life value of a magician's best friend: misdirection.\u003c\/li\u003e \u003cli\u003eDesign Free Choice--command your audience by giving them agency.\u003c\/li\u003e \u003cli\u003eEmploy the Familiar--take secret advantage of habits, patterns, and audience expectations.\u003c\/li\u003e \u003cli\u003eConjure an Out--develop backup plans that will keep you one, two, three, or more steps ahead of the competition.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith Spellbound you'll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else's.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49975714971921,"sku":"CIN0062448463G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51325126738193,"sku":"CIN0062448463A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51719263813905,"sku":"CIN0062448463VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53348254155025,"sku":"GOR014865376","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53348276142353,"sku":"GOR014865383","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0062448463.jpg?v=1750842244"},{"product_id":"how-to-fool-your-parents-book-david-kwong-9780063140585","title":"How to Fool Your Parents","description":"\u003cp\u003e\u003cb\u003eFrom the star and host of Netflix's \u003ci\u003eThe Puzzle Room with David Kwong\u003c\/i\u003e!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEvery kid can be a magician with these easy-to-learn, top-secret tricks from celebrity magician David Kwong! \u003ci\u003eHow to Fool Your Parents\u003c\/i\u003e is the essential guide to the mysteries of magic, with more than two dozen illusions perfectly designed for young, aspiring tricksters, using everyday, household objects!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow to Fool Your Parents\u003c\/i\u003e is the twenty-first-century guide to the magic of magic. Jam-packed with dozens of tricks, this guide features fully illustrated, easy-to-follow, step-by-step instructions to make fooling anyone more fun than ever. Expect to become a master at:\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSleight of hand\u003c\/li\u003e \u003cli\u003eCard tricks\u003c\/li\u003e \u003cli\u003eCell phone and technology magic\u003c\/li\u003e \u003cli\u003eUsing secret codes and signals\u003c\/li\u003e \u003cli\u003eAND MORE!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eThis is the first magic book for the digital generation, giving kids all the tools they need to create, explore, and experiment--whether they're making magic with a deck of cards or on their smartphone. And it all comes from the master of the sleight-of-hand himself, David Kwong, whose one-man shows have been selling out theaters and delighting audiences for years.\u003c\/p\u003e \u003cp\u003eGet ready to become a true trickster--and to leave your family and friends utterly astonished!\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50982691373329,"sku":"CIN0063140586G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50983192592657,"sku":"NIN9780063140585","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51688459895057,"sku":"CIN0063140586VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53047636558097,"sku":"CIN0063140586A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53361744118033,"sku":"GOR014877278","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0063140586.jpg?v=1750811301"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-david-kwong.oembed","provider":"World of Books ","version":"1.0","type":"link"}