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But with the rise in the quantity of information has come a corresponding decrease in its quality--a problem businesses recognize and are working feverishly to solve.    Enterprise Knowledge Management: The Data Quality Approach presents an easily adaptable methodology for defining, measuring, and improving data quality. Author David Loshin begins by presenting an economic framework for understanding the value of data quality, then proceeds to outline data quality rules and domain-and mapping-based approaches to consolidating enterprise knowledge. 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Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered.     This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49726381752593,"sku":"NGR9780123858894","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50294623502609,"sku":"CIN0123858895G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50937914687761,"sku":"CIN0123858895VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53045920563473,"sku":"GOR014713578","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0123858895.jpg?v=1751004795"},{"product_id":"master-data-management-book-david-loshin-9780123742254","title":"Master Data Management","description":"The key to a successful MDM initiative isn’t technology or methods, it’s people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM—an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. 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