{"title":"Dawn Edmiston","description":null,"products":[{"product_id":"marketing-management-book-dawn-edmiston-9781793574213","title":"Marketing Management","description":"Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.  This book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. The second section of the book is comprised of Notes to highlight tools related to customer assessment, competitive practices, and marketing mix tactics that support the stages of strategic marketing.   Designed to give readers a proven framework and help them develop essential skillsets, Marketing Management is an indispensable guide for marketing students and professionals.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50925494272273,"sku":"CIN1793574219VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51053977141521,"sku":"NIN9781793574213","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52405191377169,"sku":"NLS9781793574213","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1793574219.jpg?v=1765447692"},{"product_id":"marketing-management-book-dawn-edmiston-9781793580085","title":"Marketing Management","description":"Like a powerful magnet, the concepts outlined in \u003ci\u003eMarketing Management: A Strategic Framework and Tools for Success\u003c\/i\u003e can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.\u003cbr\u003e \u003cbr\u003e This book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. The second section of the book is comprised of Notes to highlight tools related to customer assessment, competitive practices, and marketing mix tactics that support the stages of strategic marketing.\u003cbr\u003e \u003cbr\u003e Designed to give readers a proven framework and help them develop essential skillsets, \u003ci\u003eMarketing Management\u003c\/i\u003e is an indispensable guide for marketing students and professionals.\u003cbr\u003e \u003cbr\u003e \u003ca href=\"https:\/\/www.youtube.com\/watch?v=f-U6IodhCgc\" target=\"blank\"\u003eWatch the video created by coauthor Dawn Edmiston\u003c\/a\u003e to learn about the unique and effective approach presented in \u003ci\u003eMarketing Management: A Strategic Framework and Tools for Success.\u003c\/i\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51054003028241,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51054005715217,"sku":"NIN9781793580085","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52453808963857,"sku":"NLS9781793580085","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1793580081.jpg?v=1765447723"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-dawn-edmiston.oembed","provider":"World of Books ","version":"1.0","type":"link"}