{"title":"Dawn Lerman","description":null,"products":[{"product_id":"language-of-branding-book-dawn-lerman-9780415806749","title":"The Language of Branding","description":"This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49644631064849,"sku":"GOR013617528","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731916890385,"sku":"NGR9780415806749","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50353028792593,"sku":"CIN0415806747G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52120766185745,"sku":"NLS9780415806749","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415806747.jpg?v=1751039340"},{"product_id":"my-fat-dad-book-dawn-lerman-9780425272237","title":"My Fat Dad","description":"\u003cb\u003eFrom the author of the \u003ci\u003eNew York Times\u003c\/i\u003e Well Blog series,\u003ci\u003eMy Fat Dad\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003ci\u003e\u003cb\u003eEvery story and every memory from my childhood is attached to food\u003c\/b\u003e...\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e Dawn Lerman spent her childhood constantly hungry. She craved good food as her father, 450 pounds at his heaviest, pursued endless fad diets, from Atkins to Pritikin to all sorts of freeze-dried, saccharin-laced concoctions, and insisted the family do the same-even though no one else was overweight. Dawn's mother, on the other hand, could barely be bothered to eat a can of tuna over the sink. She was too busy ferrying her other daughter to acting auditions and scolding Dawn for cleaning the house (\"Whom are you trying to impress?\").\u003cbr\u003e \u003cbr\u003e It was chaotic and lonely, but Dawn had someone she could turn to- her grandmother Beauty. Those days spent with Beauty, learning to cook, breathing in the scents of fresh dill or sharing the comfort of a warm pot of chicken soup, made it all bearable. Even after Dawn's father took a prestigious ad job in New York City and moved the family away, Beauty would send a card from Chicago every week-with a recipe, a shopping list, and a twenty-dollar bill. She continued to cultivate Dawn's love of wholesome food, and ultimately taught her how to make her own way in the world-one recipe at a time.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eMy Fat Dad\u003c\/i\u003e, Dawn reflects on her colorful family and culinary-centric upbringing, and how food shaped her connection to her family, her Jewish heritage, and herself. Humorous and compassionate, this memoir is an ode to the incomparable satisfaction that comes with feeding the ones you love.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50000047276305,"sku":"GOR008002606","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50081959215377,"sku":"CIN0425272230G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50176220922129,"sku":"CIN0425272230VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002404929809,"sku":"NIN9780425272237","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52489248375057,"sku":"NLS9780425272237","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0425272230.jpg?v=1751292441"},{"product_id":"language-of-branding-book-dawn-lerman-9780415899994","title":"The Language of Branding","description":"The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.   Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.  This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51108000268561,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51108002234641,"sku":"NIN9780415899994","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521990390033,"sku":"NLS9780415899994","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415899990.jpg?v=1751229071"},{"product_id":"twelve-step-plan-to-becoming-an-actor-in-l-a-new-2004-edition-book-dawn-lerman-9780595297931","title":"Twelve Step Plan to Becoming an Actor in L.A.New 2004 Edition","description":"Succeeding in acting is no accident. The Twelve Step Plan to Becoming an Actor in L.A. is an innovative step-by-step plan for turning dreams into reality.\u003cp\u003eThis one of a kind guidebook, written by two working actors turned casting director and drama therapist, will jump start any actor's career. Authors Dawn Lerman and Dori Keller navigate the actor month by month through a year in Los Angeles. \u003c\/p\u003e\u003cp\u003eThe Twelve Step Plan to Becoming an Actor in L.A. is supplemented with acting and self-help exercises, monthly progress pages, career\/financial worksheets, journal pages, inspiring quotations, and personal stories that complement and sustain the spirit. With every step, this in-depth text imparts key lessons from professionals.\u003c\/p\u003e\u003cp\u003eLerman and Keller share the insider's black book of photographer referrals, classes, resume services, car rentals, insurance brokers, expert and affordable body\/beauty services, and numerous other useful resources. The Twelve Step Plan to Becoming an Actor in L.A. is the new bible for aspiring actors in Los Angeles.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52128017449233,"sku":"NLS9780595297931","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735907856657,"sku":"NIN9780595297931","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780595297931.jpg?v=1757488822"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-dawn-lerman.oembed","provider":"World of Books ","version":"1.0","type":"link"}