{"title":"Deborah Mattinson","description":"","products":[{"product_id":"beyond-the-red-wall-book-deborah-mattinson-9781785906046","title":"Beyond the Red Wall","description":"How do you start an electoral earthquake? Head to the Red Wall and you might just find out. Covering some sixty seats stretching from the Midlands up to the north of England and across to Wales, the wall is constructed of the old coal, steel and manufacturing constituencies that were the bedrock of Labour victories for years. Assumed to be a stuck-in-their-ways, loyal-to-a-fault foundation for Labour, the Red Wallers changed all that on 12 December 2019 when they elected Boris Johnson, turning their constituencies blue.  Here, renowned pollster and commentator Deborah Mattinson takes the issue by the horns, asking why these proudly working-class voters were tempted by the ‘posh party’ and questioning if they will ever again make their way back to the Labour fold.  With brand-new research, including expansive interviews with Red Wall constituents, Mattinson guides us through the lives of the left-behind, finally giving them the opportunity to speak for themselves. Written at one of the most turbulent periods in modern memory, this  is a timely, far-reaching analysis of how we got to this point and where we can go next. One thing is certain: the Red Wallers have the power to change history.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49503928221969,"sku":"GOR010893655","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49775527297297,"sku":"GOR010941365","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50478444937489,"sku":"NGR9781785906046","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50818874671377,"sku":"GOR011945012","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1785906046.jpg?v=1751438028"},{"product_id":"talking-to-a-brick-wall-book-deborah-mattinson-9781849540568","title":"Talking to a Brick Wall","description":"With a foreword by Michael Portillo. Deborah Mattinson had a unique perspective on the New Labour project. As Britain's leading political pollster, she has been monitoring public opinion since the mid-1980s, and helped transform Labour into Europe's greatest election-winning machine of the modern era. Most recently as chief pollster to Gordon Brown as Prime Minister, she has been on the frontline of electoral politics, consistently representing the voter's side of the story to the politicans. Sometimes, she has encountered scepticism - a belligerent John Smith made an unappreciative  witness to one of Deborah's focus groups - and she has often had to convey unwelcome results - telling a grumpy Gordon Brown he needed to spruce up his appearance cannot have been easy.  With a stellar cast, including Neil Kinnock, Peter Mandelson, John Smith, Tony Blair and Gordon Brown, Talking to A Brick Wall reviews the New Labour years from the voter's point of view. It tracks the ups and downs of the Blair\/Brown era as seen from beyond Westminster, showing how closely political reputation correlates with voter connection. It profiles the swing voter, shows the importance of women's votes, and what gives a politician popular appeal, and maps the voters' views through the 2010 campaign and its immediate aftermath, showing how the electorate has been left out of political decision making and revealing the public's recipe for rehabilitating the Labour Party and rebuilding trust in democracy.  A champion of democratic renewal through citizen engagement, Deborah Mattinson believes that we must move to new grown up partnership politics if democracy is to thrive.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49510795936017,"sku":"GOR002322506","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53348072751377,"sku":"GOR003419789","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/184954056X.jpg?v=1751346086"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-deborah-mattinson.oembed","provider":"World of Books ","version":"1.0","type":"link"}