{"title":"Dennis P Weber","description":null,"products":[{"product_id":"longview-book-dennis-p-weber-9781531664848","title":"Longview","description":"From his command post in a downtown Kansas City skyscraper, the nation's foremost lumberman, R.A. Long, received the devastating report from his company's timber scouts in 1918: his sources for raw material were nearly exhausted. The once-lush pine and oak forests of the Mississippi Delta had been stripped clean and converted into farmland. Now, his Long-Bell Lumber Company was at a crossroads. The timber baron put the question to a vote by his board of directors: disband or build the world's largest lumber mill somewhere else? This group of middle-aged men looked upon R.A. Long as a father figure and a proverbial King Midas, able to turn wood into gold. Their decision was easy: they wholeheartedly endorsed the plan to build. And their vision became the Longview story, combining social engineering, modern marketing, and a whole lot of money into a 20th-century urban success story.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51042393587985,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51042396700945,"sku":"NIN9781531664848","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52587171938577,"sku":"NLS9781531664848","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1531664849.jpg?v=1750860912"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-dennis-p-weber.oembed","provider":"World of Books ","version":"1.0","type":"link"}