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This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building.    Key Features:    • Offers conceptual clarity and refreshing treatment of digital tools in marketing    • Encourages the readers to adopt a critical approach to standard aspects of marketing and traditional notions of the use of the digital in businesses    • Includes chapters that come with a plethora of exhibits and case studies from India and abroad    • Contains rich pedagogical features to aid teaching¬--learning in the classroom—learning objectives, chapter-end summary, key terms, concept review and critical thinking questions, ideas for projects and group assignments, and much more","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50697999450385,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50698003022097,"sku":"NGR9789353887681","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9353887682.jpg?v=1751320183"},{"product_id":"plasmonic-nanosensors-for-detection-of-aqueous-toxic-metals-book-dinesh-kumar-9780367651923","title":"Plasmonic Nanosensors for Detection of Aqueous Toxic Metals","description":"Delving into the development of plasmonic nanosensors to detect toxic heavy metal ions in aqueous media, this book explores a significant and burgeoning branch of nanosensor technology based on plasmon resonance and serves as a guide for conducting research in this area. 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