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Average to Epic provides motivation by demystifying the world of endurance sports and helping the reader take the first steps in getting into one of these sports and training for an epic event. It helps the aspiring triathlete through the murky waters of their first triathlon as they work toward a half-Iron (70.3) or Ironman; takes the non-runner or 5k weekend warrior through the mysteries of running form on their way to completing their first marathon; demystifies the world of cycling to encourage the reader to ride 100 miles on a bike. 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That year he published his gentle, funny memoir My Own Four Walls, the story of the ramshackle farmhouse he and Marjorie, his wife, bought in 1918 for themselves and their 12 children.     One of his grandsons, Neil Genzlinger, himself a journalist at the New York Times, here brings that book back to life, with the original illustrations, a century after his grandfather had signed the deed. Part diary, part DIY manual, Rose's unsung classic is a tale of smoky fireplaces, leaky ceilings and unruly gardens, at a time when refrigerators were newfangled and suburban homes were furnished at country auctions. 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Startups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common - and avoidable - mistakes. They detail the key factors and components that contribute to a successful startup, explain what makes university startups unique, delineate the steps of building and managing them, and describe how to foster and maintain startups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. 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