{"title":"Don Stacks","description":null,"products":[{"product_id":"practitioner-s-guide-to-public-relations-research-measurement-and-evaluation-book-don-stacks-9781606491010","title":"A Practitioner's Guide to Public Relations Research, Measurement and Evaluation","description":"Winner of the 2011 National Communication Association PRIDE Best Textbook Award, given by the PR Division.Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49594733265169,"sku":"GOR008344606","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50394994213137,"sku":"CIN1606491016G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51215123710225,"sku":"NIN9781606491010","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52120495620369,"sku":"NLS9781606491010","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1606491016.jpg?v=1763481353"},{"product_id":"primer-of-public-relations-research-first-edition-book-don-stacks-9781572307261","title":"Primer of Public Relations Research, First Edition","description":"This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step-by-step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49635412803857,"sku":"GOR007723608","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50391977492753,"sku":"CIN1572307269G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52980727906577,"sku":"GOR007794424","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1572307269.jpg?v=1750959745"},{"product_id":"effects-on-credibility-attraction-and-attitude-of-reward-and-distraction-through-book-don-stacks-9780530006932","title":"The Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations","description":"Abstract: \u003cp\u003e\u003c\/p\u003eStudy of nonverbal persuasion effrects \u003cp\u003e\u003c\/p\u003eDissertation Discovery Company and University of Florida are dedicated to making scholarly works more discoverable and accessible throughout the world. This dissertation, The Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations by Don Winslow Stacks, was obtained from University of Florida and is being sold with permission from the author. A digital copy of this work may also be found in the university's institutional repository, IR@UF. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52599007772945,"sku":"NLS9780530006932","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780530006932.jpg?v=1761077259"},{"product_id":"effects-on-credibility-attraction-and-attitude-of-reward-and-distraction-through-book-don-stacks-9780530006925","title":"The Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations","description":"Abstract: \u003cp\u003e\u003c\/p\u003eStudy of nonverbal persuasion effrects \u003cp\u003e\u003c\/p\u003eDissertation Discovery Company and University of Florida are dedicated to making scholarly works more discoverable and accessible throughout the world. This dissertation, The Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations by Don Winslow Stacks, was obtained from University of Florida and is being sold with permission from the author. A digital copy of this work may also be found in the university's institutional repository, IR@UF. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52599152050449,"sku":"NLS9780530006925","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780530006925.jpg?v=1761077625"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-don-stacks.oembed","provider":"World of Books ","version":"1.0","type":"link"}