{"title":"Ed Peelen","description":null,"products":[{"product_id":"customer-relationship-management-book-ed-peelen-9780273681779","title":"Customer Relationship Management","description":"Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology.   This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as \"What should our business strategy be?\" and \"How do we translate CRM business strategy into marketing?\"       This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49523319865617,"sku":"GOR003579904","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49913763594513,"sku":"GOR007286636","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/027368177X.jpg?v=1750973643"},{"product_id":"customer-relationship-management-book-ed-peelen-9780273774952","title":"Customer Relationship Management","description":"Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.        Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM\/database management.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49951414092049,"sku":"NGR9780273774952","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50346486399249,"sku":"CIN0273774956G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273774956.jpg?v=1779962024"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ed-peelen.oembed","provider":"World of Books ","version":"1.0","type":"link"}