{"title":"Edward Bernays","description":"\u003cp\u003eDelve into the influential works of Edward Bernays, the father of public relations. Explore his groundbreaking theories on propaganda and shaping public opinion, essential reading for understanding modern society and persuasion.\u003c\/p\u003e","products":[{"product_id":"propaganda-book-edward-bernays-9780970312594","title":"Propaganda","description":"\u003cp\u003e\"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.\"--\u003cb\u003eNoam Chomsky\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.\"--\u003cb\u003eEdward Bernays\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed \"engineering of consent.\"\u003c\/b\u003e During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would \"Make the World Safe for Democracy.\" The CPI would become the blueprint in which marketing strategies for future wars would be based upon.\u003c\/p\u003e \u003cp\u003eBernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell \u003ci\u003ePropaganda\u003c\/i\u003e lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508409147665,"sku":"GOR001950268","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49636067377425,"sku":"GOR001948760","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49724493562129,"sku":"CIN0970312598G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730302476561,"sku":"NGR9780970312594","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49951309299985,"sku":"CIN0970312598A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51009788772625,"sku":"NIN9780970312594","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51379360989457,"sku":"GOR007804674","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51505225957649,"sku":"GOR009138834","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52105587130641,"sku":"CIN0970312598VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0970312598.jpg?v=1751422992"},{"product_id":"crystallizing-public-opinion-original-classic-edition-book-edward-bernays-9781722502805","title":"Crystallizing Public Opinion (Original Classic Edition)","description":"Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49542583746833,"sku":"GOR011632321","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50649401131281,"sku":"CIN1722502800G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51048128119057,"sku":"NIN9781722502805","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52426301636881,"sku":"NLS9781722502805","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53355772674321,"sku":"GOR011955230","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1722502800.jpg?v=1751152605"},{"product_id":"crystallizing-public-opinion-book-edward-bernays-9781684113040","title":"Crystallizing Public Opinion","description":"\u003cp\u003e2019 Reprint of 1923 Edition. Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as \u003cem\u003ethe father of public relations\u003c\/em\u003e. He was named one of the 100 most influential Americans of the 20th century by \u003cem\u003eLife\u003c\/em\u003e. Celebrated by PBS in its \u003cem\u003eBooks That Shook the World\u003c\/em\u003e feature, \u003cem\u003eCrystallizing Public Opinion\u003c\/em\u003e occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike. It is a revolutionary work on public relations and gained special attention as an early effort to define and theorize this new discipline. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and his own double uncle Sigmund Freud, he described the masses as irrational and subject to herd instinct--and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways. 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His seminal 1928 book, \u003ci\u003ePropaganda\u003c\/i\u003e laid out how propaganda could be used to regiment the collective mind in a variety of areas, including government, politics, art, science and education, while his 1923 classic, \u003ci\u003eCrystallizing Public Opinion\u003c\/i\u003e, set down the principles that business and government have used to influence public attitudes over the past century.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Edward Bernays Reader: From Propaganda to the Engineering of Consent\u003c\/i\u003e, is the first comprehensive volume of the writings of this influential and controversial figure. 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Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.--\u003cb\u003eEdward Bernays\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed engineering of consent. \u003c\/b\u003eDuring World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would Make the World Safe for Democracy. 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Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as \u003cem\u003ethe father of public relations\u003c\/em\u003e. He was named one of the 100 most influential Americans of the 20th century by \u003cem\u003eLife\u003c\/em\u003e. Celebrated by PBS in its \u003cem\u003eBooks That Shook the World\u003c\/em\u003e feature, \u003cem\u003eCrystallizing Public Opinion\u003c\/em\u003e occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike. It is a revolutionary work on public relations and gained special attention as an early effort to define and theorize this new discipline. 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His 1923 classic \u003ci\u003eCrystallizing Public Opinion\u003c\/i\u003e set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. \u003cp\u003e\u003c\/p\u003eThis seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. 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This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets. \u003cp\u003e\u003c\/p\u003eWe know that beliefs can gain sudden popularity based on the public's proclivity for seven factors: flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness. \u003cp\u003e\u003c\/p\u003eNamed as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays' clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. 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