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The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49915528872209,"sku":"CIN0262540436G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262540436.jpg?v=1751070390"},{"product_id":"behind-the-times-book-edwin-diamond-9780226144726","title":"Behind the Times","description":"An incisive examination of the world's most respected paper, Behind the Times tells the story of changing Timesian values and of a new era for the paper a tale of editorial struggles, star columnists and critics, institutional self-importance, and the political and cultural favorites of the Times' owners and editors. Taking the reader inside the Times' newsrooms and executive offices, Diamond offers an expert, insider's appraisal of how the Times and its editors continue to shape coverage of major public events for over one million readers. Diamond goes behind the scenes to recount the paper's recent and much heralded plan to win larger audiences and hold on to its dominant position in the new media landscape of celebrity journalism and hundred-channel television. \u003cbr\u003eEdwin Diamond's Behind the Times sets the Paper of Record straight a fascinating look at the people and policies, the dissension and debate behind the seemingly serene masthead of the New York Times. No newsroom is a Garden of Eden, and only the rare reporter wears a halo: the Times,  not surprisingly, is an imperfect place. But Edwin Diamond is careful to note the triumph as well as the turmoil at this great American newspaper. The result is a window on the changing world of journalism today. 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Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49973814493457,"sku":"CIN0262540657G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51320504582417,"sku":"GOR005856892","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262540657.jpg?v=1751070392"},{"product_id":"spot-book-edwin-diamond-9780262040754","title":"The Spot","description":"\u003cp\u003eIn this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. 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