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And third, the control loop: media accounting and strategy planning.      In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. 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It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738950017297,"sku":"NGR9783319713441","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51063210574097,"sku":"NIN9783319713441","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3319713442.jpg?v=1751252669"},{"product_id":"peer-to-peer-video-book-eli-m-noam-9780387764498","title":"Peer-to-Peer Video","description":"Peer-to-Peer (P2P) networks allow individuals to share digital content files in real time. This book applies economic principles to analyze and understand the P2P phenomenon. It includes examples from the US and around the world to shed light on the implications of P2P as a mass medium, considering such issues as pricing, licensing, and security.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52132912529681,"sku":"NLS9780387764498","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780387764498.jpg?v=1757521852"},{"product_id":"telecommunications-in-africa-book-eli-m-noam-9780195102017","title":"Telecommunications in Africa","description":"Telecommunications is becoming an essential infrastructure in the global economy. The electronic flow of information around the world favors those nations that have invested in the technology to participate in this global commerce. Bringing together experts on Africa, this book provides a comprehensive view of what individual African countries are doing to build a telecommunications capability. Special attention is paid to telecommunications as a link in the chain of the regional development process. The editor, Eli Noam, is an internationally known authority on telecommunications, and this book is the latest in a group of similar works that survey telecommunications in major regions of the world. This work will appeal to students and professors of telecommunications, international telecommunications companies, and country governments in Africa.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52135975190801,"sku":"NLS9780195102017","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780195102017.jpg?v=1757551957"},{"product_id":"media-ownership-and-concentration-in-america-book-eli-m-noam-9780195188523","title":"Media Ownership and Concentration in America","description":"The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership?     In this contentious environment, Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology. After examining 100 separate media and network industries in detail, Noam provides a powerful summary and analysis of concentration trends across industries and major media sectors. He also looks at local media power, vertical concentration, and the changing nature of media ownership through financial institutions and private equity. The results reveal a reality much more complex than the one painted by advocates on either side of the debate. They show a dynamic system that fluctuates around long-term concentration trends driven by changing economics and technology.     Media Ownership and Concentration in America will be essential reading and a trove of information for scholars and students in media, telecommunications, IT, economics, and the history of business, as well as media industry professionals, business researchers, and policy makers around the world. Critics and defenders of media trends alike will find much that confirms and refutes their world view. But the next round of their debate will be shaped by the facts presented in this book.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52149064171793,"sku":"NLS9780195188523","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780195188523.jpg?v=1757605577"},{"product_id":"globalism-and-localism-in-telecommunications-book-eli-m-noam-9780444823823","title":"Globalism and Localism in Telecommunications","description":"The telecommunications industry is being transformed by contradictory forces: on the one hand, the trend toward global expansion by carriers, and on the other hand, fragmentation and entry in local communications. These transformations represent two sides of the same issue: a blurring of market boundaries created through technical innovation, policy liberalization, user initiatives and entrepreneurialism. The result is a complex web of overlapping network definitions, product and service markets, carrier types, technical standards, government policies, financial arrangements, and cooperative ventures. This volume discusses the complexities of these bi-polar forces and maps out the policy issues which need to be addressed today and in the future.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52330768990481,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52330769514769,"sku":"NLS9780444823823","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780444823823.jpg?v=1758146449"},{"product_id":"asymmetric-deregulation-book-eli-m-noam-9780893916961","title":"Asymmetric Deregulation","description":"For almost a century, a relatively smooth cooperation characterized transatlantic communication; problems mostly involved technical compatibility and were resolved by technologists of the monopolistic telephone organizations on either side of the Atlantic. 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Televisa has been accused of taking cash for positive coverage of politicians in Mexico. Even in tiny Iceland, the regulation of media concentration led to that country's first and only public referendum.  Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers thirteen media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a ten to twenty-five year period in thirty countries. In many countries--like Egypt, China, or Russia--little to no data exists and the publication of these chapters will become authoritative resources on the subject in those regions.   After examining each country, Noam and his collaborators offer comparisons and analysis across industries, regions, and development levels. They also calculate overall national concentration trends beyond specific media industries, the market share of individual companies in the overall national media sector, and the size and trends of transnational companies in overall global media.   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