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This alignment gives negotiators the tools to think differently about what they see, helping them to look beyond traditional negotiation techniques and to develop a forward-thinking and sustainable approach to business. Written by a leading international negotiation expert, Sustainable Negotiation introduces a completely new perspective on international negotiation, providing practical, field-tested examples, experiments and guidance to enable readers to implement sustainable negotiation in the real world.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50401223606545,"sku":"CIN178714576XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52613252350225,"sku":"NLS9781787145764","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52755289800977,"sku":"NIN9781787145764","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/178714576X.jpg?v=1750865409"},{"product_id":"intelligent-international-negotiator-book-eliane-karsaklian-9781606498064","title":"The Intelligent International Negotiator","description":"In today's business world, people negotiate every day, everywhere, using techniques learned from various books, experience, and education. Some are more culturally aware and others much less. Some forget that negotiation is, first of all, a human interaction. Some still think that negotiation rhymes with competition. If any of this sounds familiar to you, this book can help. Inside, the author presents strategies, stories, facts, and tools that intelligent international negotiators use in order to succeed in their negotiations worldwide. The unique integrative cross-cultural approach to negotiating will provide a different and innovative perception of what negotiating means today. It also provides the perfect approach to international negotiations from the perspective of an expert who has negotiated in international businesses around the world—more human, more pleasant, and more effective. The Intelligent International Negotiator is a ready-to- use book that you will read and digest very quickly, with inputs that you can employ immediately.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51039620694289,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51039623741713,"sku":"NIN9781606498064","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52680513880337,"sku":"NLS9781606498064","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1606498061.jpg?v=1763476177"},{"product_id":"multicultural-marketing-is-your-story-book-eliane-karsaklian-9781637424698","title":"Multicultural Marketing Is Your Story","description":"Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.  Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51042131575057,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51042134327569,"sku":"NIN9781637424698","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52675269394705,"sku":"NLS9781637424698","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637424698.jpg?v=1763479719"},{"product_id":"ai-marketing-book-eliane-karsaklian-9781637427804","title":"AI Marketing","description":"This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don't you feel cursed without it? You will know all about it in this book.  Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one's sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes.  Brands bring you magical solutions: Mr Clean Magic Eraser, L'Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process.  Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.  Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51629679083793,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51629679444241,"sku":"NGR9781637427804","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52656840114449,"sku":"NLS9781637427804","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52752607215889,"sku":"NIN9781637427804","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637427808.jpg?v=1756354394"},{"product_id":"after-deal-book-eliane-karsaklian-9781641138062","title":"The After-Deal","description":"This book explains why the negotiation process is not finished when a deal is signed and elaborates on how to get better deals when focusing on sustainable collaboration rather than on the deal itself.  This book is a pioneer in showing the extent of the negotiation process. It makes the case that whenever negotiators assume that the negotiation is finished when a deal is signed they dive into a pitfall. What follows the signature of a deal is the enforcement of the contract which is when all surprises and difficulties unfold. By assuming that the negotiation was over, companies are taken by surprise by all the features of the after-deal and often improvise their solutions because there is urgency what leads to higher levels of stress and risks.  This book shows how to shift from stressful, hazardous and confrontational situations to enjoyable, comfortable and future oriented negotiation strategies.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52426352197905,"sku":"NLS9781641138062","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52752795140369,"sku":"NIN9781641138062","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781641138062.jpg?v=1759157499"},{"product_id":"after-deal-book-eliane-karsaklian-9781641138079","title":"The After-Deal","description":"This book explains why the negotiation process is not finished when a deal is signed and elaborates on how to get better deals when focusing on sustainable collaboration rather than on the deal itself.  This book is a pioneer in showing the extent of the negotiation process. 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Externally, they deal with multiple suppliers who, unlike them, have been trained in sales and negotiations. As if these hurdles were not enough, they are now competing with AI to which they are losing their jobs.  Become a Marketing Negotiator teaches marketers how to negotiate by bridging theory, research and first-hand field experience and introduces several tools to be used by marketers to argue, counter-argue and build confidence when they should submit their strategies to their company's board approval. Without competently negotiating, marketers often leave the meeting with a fragmented marketing strategy they no longer recognize because of all the edits and cut offs that were imposed on them. Even worse, that is not the winning strategy they had built, and they should now deploy one they barely believe in.  Negotiation and marketing are strategic pillars to any company. 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