{"title":"Elihu Katz","description":"","products":[{"product_id":"personal-influence-book-elihu-katz-9781412805070","title":"Personal Influence","description":"First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations.more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon. In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. 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Many of us have our own canonic texts – the kind that won't   go away. We tell them that their time has passed, that it's embarrassing   they're still around, but they turn up repeatedly on our reading lists and   in our bibliographies. They inspire us, haunt us, argue with us -- but they   won't leave. Typically, we keep them to ourselves. SHOULD THERE BE? Of course there should be, and there's no reason to hide  them. Canons (and saints) should be shared, because they define fields and  communities. These texts are not simply monuments, however. They are alive  and breathing, standing the test of time by shedding old meanings and  assuming new ones. The minimal care they need – occasional brushing off and  bulb-changing – is well worth the trouble.   HOW ABOUT THESE? The field of media studies is now more than 50 years old,  and the contributors to this volume offer their own candidates for canonization. Each of the thirteen essays in the book presents a critical reading of one of these classics and debates its candidacy. You are invited to disagree. The texts are summarized, analysed and re-examined for their contemporary relevance. They are grouped together in schools (Chicago, Columbia, Frankfurt, Toronto, British Cultural Studies) to highlight the different perspectives that characterize the field.     This book offers thirteen pairs of shoulders to stand on, the better to see the field of media studies. It will serve as an excellent teaching text for advanced students in communications and media and cultural studies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50002767347985,"sku":"GOR006279834","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50328631148817,"sku":"CIN0745629342G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51006500798737,"sku":"NIN9780745629346","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51892396523793,"sku":"CIN0745629342VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52406107046161,"sku":"NLS9780745629346","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53097650192657,"sku":"NGR9780745629346","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0745629342.jpg?v=1770892786"},{"product_id":"canonic-texts-in-media-research-book-elihu-katz-9780745629339","title":"Canonic Texts in Media Research","description":"ARE THERE ANY? Many of us have our own canonic texts – the kind that won't   go away. We tell them that their time has passed, that it's embarrassing   they're still around, but they turn up repeatedly on our reading lists and   in our bibliographies. They inspire us, haunt us, argue with us -- but they   won't leave. Typically, we keep them to ourselves. SHOULD THERE BE? Of course there should be, and there's no reason to hide  them. Canons (and saints) should be shared, because they define fields and  communities. These texts are not simply monuments, however. They are alive  and breathing, standing the test of time by shedding old meanings and  assuming new ones. The minimal care they need – occasional brushing off and  bulb-changing – is well worth the trouble.   HOW ABOUT THESE? The field of media studies is now more than 50 years old,  and the contributors to this volume offer their own candidates for canonization. Each of the thirteen essays in the book presents a critical reading of one of these classics and debates its candidacy. You are invited to disagree. The texts are summarized, analysed and re-examined for their contemporary relevance. They are grouped together in schools (Chicago, Columbia, Frankfurt, Toronto, British Cultural Studies) to highlight the different perspectives that characterize the field.     This book offers thirteen pairs of shoulders to stand on, the better to see the field of media studies. 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Esther, the second-most written about book of the Bible, is thought to be based on a tale that circulated around 400 BC, and was later transcribed and brought before the Jewish Sages with the request that it be canonized. It was, though God is not mentioned in it, with its focus instead on glamour, drinking, sex, violence, and genocidal plots. Despite the reservations of many at its inclusion in the canon, Esther formed the basis for an extremely popular Jewish ritual: the holiday of Purim.  This book discusses how story and holiday combine all of the elements of a communication process – production of content, choice of medium, seal of approval, diffusion over time and space, and promotion of various forms of reception and reaction. It is a case study of \"how culture works\" and how the text itself is about communicating. It will appeal to all researchers of communication and religion, communication and the Bible, and communication and Judaism, and more generally to readers who are interested in communication or fascinated by culture.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51629862781201,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51629863043345,"sku":"NGR9781032322377","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52486481576209,"sku":"NLS9781032322377","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53009323557137,"sku":"NIN9781032322377","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032322373.jpg?v=1757415669"},{"product_id":"election-studies-book-elihu-katz-9780813366357","title":"Election Studies","description":"Academic studies of elections are not in the business of predicting outcomes. 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Looking back on more than fifty years of voting research, some of its major practitioners and critics reflect here on what has--and has not--been accomplished.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52150030336273,"sku":"NLS9780813366357","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52956539224337,"sku":"NGR9780813366357","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53035322802449,"sku":"NIN9780813366357","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780813366357.jpg?v=1757608741"},{"product_id":"election-studies-book-elihu-katz-9780367098353","title":"Election Studies","description":"Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore socio-psychological processes such as individual decision-making and such sources of influence as issues, personality, media, socio-economic background, and party loyalty. The ebb and flow of ideologies and the comparative workings of different political systems are core topics on which election studies shed light. Looking back on more than fifty years of voting research, some of its major practitioners and critics reflect here on what has--and has not--been accomplished.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52520797438225,"sku":"NLS9780367098353","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367098353.jpg?v=1760566280"},{"product_id":"end-of-television-book-elihu-katz-9781412978521","title":"The End of Television?","description":"Is television dead? The classic television era of the 1950s and 1960s, characterized by limited choices of programs broadcast on over the air channels to families as if they were seated around a hearth – and to a nation as if gathered around a campfire – has indeed ended.   That early stage of \"sharedness\" and \"scarcity\" gave way to the television of \"plenty,\" when satellite and cable and competition reigned, choice was suddenly expanded, and every room in the home had its own television set. And now television offers infinite choices where we can view what we like; when we like; where we like; on a variety of screens, telephones, and Web sites. Some researchers assert that television is not dead but has merely moved from a \"collectivist\" to an \"individualist\" phase.     Throughout the drastic evolution of this media, thousands of studies have examined the short-term effects of television, such as the evaluation of persuasion campaigns. Yet there is scant research on the overreaching sociological impacts of television and its centrality to Western culture over the past 60 years. This compelling volume of The ANNALS is the first collection of rigorous articles devoted to studying ways in which television has impacted our values, ideologies, institutions, social structure, and culture.     Focusing on classic television, these leading experts in media studies delve into the effects on social institutions (namely family and politics) and its effects on values and everyday behavior. These seminal articles lay the groundwork for innovative studies of the numerous ways that television has impacted democracy; social integration (nation and family); trust and suspiciousness; materialism; and identity (social and physical). Students and researchers will find a wealth of inspiration for new research projects. It is a must-have resource for social scientists interested in media studies.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52592383197457,"sku":"NLS9781412978521","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781412978521.jpg?v=1761065820"},{"product_id":"end-of-television-book-elihu-katz-9781412978514","title":"The End of Television?","description":"Is television dead? The classic television era of the 1950s and 1960s, characterized by limited choices of programs broadcast on over the air channels to families as if they were seated around a hearth – and to a nation as if gathered around a campfire – has indeed ended.   That early stage of \"sharedness\" and \"scarcity\" gave way to the television of \"plenty,\" when satellite and cable and competition reigned, choice was suddenly expanded, and every room in the home had its own television set. And now television offers infinite choices where we can view what we like; when we like; where we like; on a variety of screens, telephones, and Web sites. Some researchers assert that television is not dead but has merely moved from a \"collectivist\" to an \"individualist\" phase.     Throughout the drastic evolution of this media, thousands of studies have examined the short-term effects of television, such as the evaluation of persuasion campaigns. Yet there is scant research on the overreaching sociological impacts of television and its centrality to Western culture over the past 60 years. This compelling volume of The ANNALS is the first collection of rigorous articles devoted to studying ways in which television has impacted our values, ideologies, institutions, social structure, and culture.     Focusing on classic television, these leading experts in media studies delve into the effects on social institutions (namely family and politics) and its effects on values and everyday behavior. These seminal articles lay the groundwork for innovative studies of the numerous ways that television has impacted democracy; social integration (nation and family); trust and suspiciousness; materialism; and identity (social and physical). Students and researchers will find a wealth of inspiration for new research projects. It is a must-have resource for social scientists interested in media studies.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52677546836241,"sku":"NLS9781412978514","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781412978514.jpg?v=1762306237"},{"product_id":"personal-influence-book-elihu-katz-9781138529724","title":"Personal Influence","description":"First published in 1955, Personal Influence reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. 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Now, in Broadcasting in the Third World, Elihu Katz and George Wedell offer the first complete coverage of the problems and promises of broadcasting in the third world. Their findings, often controversial and always illuminating, will be of considerable value to sociologists, political scientists, communications specialists, and students of development.Broadcasting in the Third World is based on field research in eleven developing countries (Algeria, Brazil, Cyprus, Indonesia, Iran, Nigeria, Peru, Senegal, Singapore, Tanzania, and Thailand) and secondary source material from a further eighty countries. In looking at the role of broadcasting in national development, the authors focus on three areas of promise: national integration, socio-economic development, and cultural continuity and change. They describe the ways in which the technology and content of broadcasting have been transferred from the developed west to the third world, and the go on to show that western broadcasting must be adapted to suit the specific political, economic and social structures of each developing country.The authors conclude with a series of recommendations which challenge most of the assumptions upon which the principles and practices of broadcasting are based. Well-researched, extensively documented, it will challenge policy-makers and provide important data for researchers.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53007054799121,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53007055388945,"sku":"NLS9780674494145","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780674494145.jpg?v=1767899418"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-elihu-katz.oembed","provider":"World of Books ","version":"1.0","type":"link"}