{"title":"Ellen Seiter","description":null,"products":[{"product_id":"remote-control-book-ellen-seiter-9780415065054","title":"Remote Control","description":"Beliefs about television viewing tell us much about our views of gender, the family and society. This study considers specific audiences in an investigation of the various kinds of pleasure which television offers, and examines new perspectives on the relationship between ideology and television. The first section introduces the theoretical and methodological problems raised by the study of television audiences, and the second section presents case studies of a wide range of viewers: women office workers, Israeli views of \"Dallas\", German families, the elderly and American daytime soap opera fans.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49567690653969,"sku":"GOR002150433","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415065054.jpg?v=1751165650"},{"product_id":"television-and-new-media-audiences-book-ellen-seiter-9780198711414","title":"Television and New Media Audiences","description":"Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms.   Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.  The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572723589393,"sku":"GOR005683735","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49605968232721,"sku":"GOR010307194","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52401051140369,"sku":"NLS9780198711414","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53073252516113,"sku":"CIN0198711417G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0198711417.jpg?v=1750939962"},{"product_id":"creative-artist-s-legal-guide-book-ellen-seiter-9780300161199","title":"The Creative Artist's Legal Guide","description":"The essential guide to intellectual property law for all media producers—students and teachers, amateurs and professionals   In today's complex media environment, aspiring filmmakers and new media artists are as vulnerable as swimmers in shark-infested waters. This user-friendly guide supplies creative artists with the essential legal concepts needed to swim safely with lawyers, agents, executives, and other experts in intellectual property and business law.  How do I copyright my screenplay? How can I clear rights for my film project? What can I do to avoid legal trouble when I produce my mockumentary? How do I ascertain whether a vintage novel is in the public domain? Is the trademark I've invented for my production company available? What about copyright and trademark rights overseas? If I upload my film to YouTube, do I give up any rights?  Bill Seiter and Ellen Seiter answer these questions and countless others while also demystifying the fundamental principles of intellectual property. Clear and thorough, this plain-spoken and practical guide is essential for anyone seeking to navigate the rapidly changing media environment of today.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50091908071697,"sku":"CIN0300161190VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50112647921937,"sku":"CIN0300161190G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0300161190.jpg?v=1751102133"},{"product_id":"sold-separately-book-ellen-seiter-9780813521985","title":"Sold Separately","description":"\"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle-class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'––and hence supposed moral failure––of working class members, women, and 'increasingly, children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives.\"––Kirkus Reviews  \"Sold Separately is about television and toys, and the various roles that they play in the lives of children and parents. In particular, Seiter examines toy advertising, both in print media and on television; TV commercials; toy-based video for girls, with an in-depth look at \"My Little Pony\"; action TV for boys, using \"Slimer and the Real Ghostbusters\" as her case study; and the stores where toys are sold, both Toys \"R\" Us and the more upscale shops . . . contains many provocative observations.\"––Women's Review of Books  \"Ellen Seiter has a holiday message for yuppie parents who feel guilty shopping at Toys \"R\" Us. The mass-produced toys that dominate the chain's shelves need not be the enemy of every right-thinking parent. \"Ghostbuster\" figurines and \"My Little Pony\" can share the toy chest with those sensible wooden blocks.\"––Chronicle of Higher Education  \"Emphasizing problems of socioeconomic class, gender, and race stereotyping, this study acknowledges the usual parental complaints about toys like Barbie and G.I. Joe, but insists that they do play an important role in children's culture, especially for working class families. A thought-provoking analysis.\"––Wilson Library Journal  \"In this thought provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters.\"––Publishers Weekly  \"An important book for those desiring an overview of the toy industry's impact on consumer culture . . . [it] presents a fair and well-balanced view of the industry.\"––Kathleen M. Carson, associate editor, Playthings  \"A refreshing, thoughtful, and insightful investigation of an enormously important subject––consumer culture for kids. . . . I can't recommend it highly enough.\"––Janice Radway, Duke University, author of Reading the Romance","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50118932234513,"sku":"CIN081352198XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52126136664337,"sku":"NLS9780813521985","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53014054011153,"sku":"NIN9780813521985","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/081352198X.jpg?v=1752317640"},{"product_id":"sold-separately-book-ellen-seiter-9780813519883","title":"Sold Separately","description":"\u003cp\u003eA radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. 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In particular, Seiter examines toy advertising, both in print media and on television; TV commercials; toy-based video for girls, with an in-depth look at My Little Pony; action TV for boys, using Slimer and the Real Ghostbusters as her case study; and the stores where toys are sold, both Toys R Us and the more upscale shops . . . contains many provocative observations.--\u003ci\u003eWomen's Review of Books\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eEllen Seiter has a holiday message for yuppie parents who feel guilty shopping at Toys R Us. The mass-produced toys that dominate the chain's shelves need not be the enemy of every right-thinking parent. Ghostbuster figurines and My Little Pony can share the toy chest with those sensible wooden blocks.--\u003ci\u003eChronicle of Higher Education\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eEmphasizing problems of socioeconomic class, gender, and race stereotyping, this study acknowledges the usual parental complaints about toys like Barbie and G.I. Joe, but insists that they do play an important role in children's culture, especially for working class families. 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I can't recommend it highly enough.--Janice Radway, Duke University, author of \u003ci\u003eReading the Romance\u003c\/i\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50421176729873,"sku":"CIN0813519888VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813519888.jpg?v=1751264708"},{"product_id":"television-and-new-media-audiences-book-ellen-seiter-9780198711421","title":"Television and New Media Audiences","description":"Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. 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Originally published in 1989, the book is divided into two sections which discuss some of the theoretical issues at stake and then present case studies of a wide range of viewers: women office workers, Israeli watchers of Dallas, German families, the elderly, and American daytime soap fans. Contributors from Britain, the United States, Western Europe, Australia and Israel offer a wide range of perspectives, from feminism to post-modernism, and from semiotics to Marxism.   ‘Together these essays constitute one of the best possible introductions to the leading edge of research into the phenomenon of television.’ Choice","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52489001861393,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52489002811665,"sku":"NLS9781138985100","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138985100.jpg?v=1759878025"},{"product_id":"internet-playground-book-ellen-seiter-9780820471242","title":"The Internet Playground","description":"Based on four years of experience teaching computers to 8-12 year olds, media scholar Ellen Seiter offers parents and educators practical advice on what children need to know about the Internet and when they need to know it. \u003ci\u003eThe Internet Playground\u003c\/i\u003eargues that, contrary to the promises of technology boosters, teaching with computers is very difficult. Seiter points out that the Internet today resembles a mall more than it does a library. While children love to play online games, join fan communities, and use online chat and instant messaging, the Internet is also an appallingly aggressive marketer to children and, as this book passionately argues, an educational boondoggle.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52669641883921,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52669642703121,"sku":"NLS9780820471242","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780820471242.jpg?v=1762287900"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ellen-seiter.oembed","provider":"World of Books ","version":"1.0","type":"link"}