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The result is part-decorating book, part-shopping directory - a smorgasbord of fascinating interiors from a new generation of online style gurus who do much more than just sell homewares - they inspire and delight their customers, too, offering glimpses into their gorgeous homes and covetable lifestyles. Packed with plenty of ideas to use in your own home and a wealth of tempting new shops to explore, this is the perfect book for browsing but, if you dream of selling online yourself, the final 'How to Launch Your Own Online Shop' chapter is crammed with invaluable practical advice, comparing popular platforms such as Big Cartel and Etsy and containing advice from the online shopkeeper experts as well as plenty of insider top tips. 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The digital world brings with it design democracy; with the freedom to publish whatever they want, whenever they want and unhampered by the restrictions of larger corporate websites, these design bloggers offer a beguiling alternative to traditional media and have become an important source of inspiration and information for the homes enthusiast. In her first book, leading interiors journalist and stylist Ellie Tennant meets the characters and creative forces behind leading design blogs, exploring their online realms, their beautiful homes and their clever styling ideas. Thirteen in-depth case studies cover a panorama of cutting edge bloggers' spaces--from a pared-back monochrome cabin in Scandinavia to a maximalist, color-filled apartment in California--while the final chapter offers advice on setting up your own design blog. 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