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In \u003ci\u003eBuy Now\u003c\/i\u003e, Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy.\u003cbr\u003e \u003cbr\u003e West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand's focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand's image control strategies. West considers why pushback against Amazon's ubiquity and market power has come mainly from among Amazon's workers rather than its customers or competitors, arguing that Amazon's brand logic fragments consumers as a political bloc. West's innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today's economy.\u003cbr\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49741271105809,"sku":"NGR9780262543309","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50709287239953,"sku":"GOR014043288","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262543303.jpg?v=1751448937"},{"product_id":"family-or-freedom-book-emily-west-9780813136929","title":"Family or Freedom","description":"In the antebellum South, the presence of free people of color was problematic to the white population. Not only were they possible assistants to enslaved people and potential members of the labor force; their very existence undermined popular justifications for slavery. It is no surprise that, by the end of the Civil War, nine Southern states had enacted legal provisions for the \"voluntary\" enslavement of free blacks. What is surprising to modern sensibilities and perplexing to scholars is that some individuals did petition to rescind their freedom.  Family or Freedom investigates the incentives for free African Americans living in the antebellum South to sacrifice their liberty for a life in bondage. Author Emily West looks at the many factors influencing these dire decisions -- from desperate poverty to the threat of expulsion -- and demonstrates that the desire for family unity was the most important consideration for African Americans who submitted to voluntary enslavement. The first study of its kind to examine the phenomenon throughout the South, this meticulously researched volume offers the most thorough exploration of this complex issue to date.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50038709879057,"sku":"CIN081313692XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51008089948433,"sku":"NIN9780813136929","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52448129679633,"sku":"NGR9780813136929","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/081313692X.jpg?v=1751201376"},{"product_id":"routledge-companion-to-advertising-and-promotional-culture-book-emily-west-9781138779846","title":"The Routledge Companion to Advertising and Promotional Culture","description":"The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.   The book contains eight sections:          Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice.        Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment.       Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice.        Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces.       Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts.       Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education.       Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships.       The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste.  With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50377596764433,"sku":"CIN1138779849A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50426905100561,"sku":"CIN1138779849VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138779849.jpg?v=1751238488"},{"product_id":"routledge-companion-to-advertising-and-promotional-culture-book-emily-west-9780367645106","title":"The Routledge Companion to Advertising and Promotional Culture","description":"This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.  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Chains of Love provides telling insights into the nature of the slave family that emerged from these tensions, celebrates its strength, and reveals new dimensions to the slaves' struggle for freedom.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":53447582318865,"sku":"CIN0252029038G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780252029035.jpg?v=1776823251"},{"product_id":"enslaved-women-in-america-book-emily-west-9781442208711","title":"Enslaved Women in America","description":"More than a century after Emancipation, no comprehensive overview of the history of the female American slave exists. In this book, historian Emily West offers the first comprehensive overview of the lives of enslaved women in America by placing their stories within the broader context of slavery in this country from the colonial era through to the end of the Civil War. 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Conversely, in the relative privacy of the quarters, where enslaved people preferred to eat, cooking became both a form of gendered exploitation, and an expression of love, empowerment, and pleasure.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53648732651793,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53648733405457,"sku":"NGR9781009544405","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781009544405.jpg?v=1781130605"},{"product_id":"lenny-light-bulb-finds-his-purpose-book-emily-west-9798896377726","title":"Lenny Light Bulb Finds His Purpose","description":"\u003cp\u003e\u003cstrong\u003eA Book That Will Change the Way You See the World\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat if everything you've been taught is only part of the story? What if the truth lies not in what we already know, but in what we dare to imagine? This book invites you to think beyond boundaries-to look past what science alone can explain, and open your mind to deeper questions about life, human nature, and the world we share.\u003c\/p\u003e\u003cp\u003eWritten in clear, everyday language, this isn't a book for scholars or specialists-it's a book for everyone. For the curious, the thoughtful, and the open-minded. For those who sense there's more to life than routines and rules. It challenges you to reflect, to rethink, and to rediscover what it means to be human.\u003c\/p\u003e\u003cp\u003eThis book begins with science-its triumphs, its insights, and the way it shapes our lives. But it doesn't stop there. It leads into something far more profound: a conversation about values, belief, society, and our place in a living, breathing universe. 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