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Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. - I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. 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In doing so, they have selected an exciting path that will bring them many heralded victories and challenging pitfalls, which Carter has aptly navigated over her impressive career. If you have been in the field for a while, I think you will find Carter’s book to be a refreshing antidote to any career doldrums you may have.\"— Dr. John Maeda, VP of Design and Artificial Intelligence, Microsoft  \"Designers have long asked for a ‘seat at the table.’ What Emma Carter has done is given them the roadmap to not only get that seat, but to redesign the table to fit what tech-driven organisations need to succeed today.\"— Jeff Gotthelf, Author \"Lean UX\" and \"Sense \u0026amp; Respond\"  Are you struggling to get non-designers to understand the value of what you do?  Tech companies and consultancies can feel like an inhospitable landscape for designers. Too often, design is seen as a ‘nice extra’, rather than an integral part of the process, and designers find their voice overshadowed by decision-makers who don’t understand or appreciate the power of design.  DesignedUp will help you eliminate obstacles and become a design leader who can effectively influence everyone from engineers to C-level execs. 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More than a book on shaping and scaling design, this is a vision for a more powerful, humane digital future—essential for those bridging technology and human experience.”—John Maeda, VP Engineering, Head of Computational Design \/ AI Platform, Microsoft  The learnings gained from Shaping a DesignedUp Organisation will not only give design leaders a seat at the table, it’ll make them the smartest person at the table - creating influence, driving conversations for growth, and ultimately shaping their company into a ‘design mature’ organisation.  But that’s not to say this book is strictly for design leaders. Tech leaders, product leaders and business leaders will come to see how business performance and design are intrinsically linked. You’ll gain intimate insights from leaders at world-leading organisations like Spotify, Disney, Airbnb, Monzo and frog and learn about a variety of frameworks and practical approaches to help your organisation reach design maturity with a human focus.  And if you’re in an organisation not convinced by the value of design, you’ll learn how to translate the benefits of embedding design at every touchpoint in a way that’s meaningful, valuable and profitable to various stakeholders, creating an army of design advocates to future proof your organisation…and decrease its risk of becoming a dinosaur.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597969686801,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51597970178321,"sku":"NGR9781032573793","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52598303981841,"sku":"NLS9781032573793","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032573791.jpg?v=1750887092"},{"product_id":"shaping-a-designedup-organisation-book-emma-carter-9781032601458","title":"Shaping a DesignedUp Organisation","description":"This book focuses on maturing design capabilities within organisations. 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