{"title":"Erica Sadun","description":"\u003cp\u003eDive into Erica Sadun's world, where technology meets engaging storytelling. From programming guides to insightful tech commentary, discover a range of accessible and informative books for every tech enthusiast.\u003c\/p\u003e","products":[{"product_id":"gourmet-ios-developer-s-cookbook-book-erica-sadun-9780134086224","title":"The Gourmet iOS Developer's Cookbook","description":"The Gourmet iOS Developer's Cookbook offers a fresh banquet of delicious cutting-edge iOS programming recipes for projects both big and small. Renowned iOS programming expert Erica Sadun brings together  reliable, proven code for creating today's richest, most robust apps.    Sadun presents innovative ways to make the most of AVFoundation, Text Kit, animation, adaptive interface programming, and much more. As in all of her iOS best-sellers, this pragmatic guide translates modern best practices into working code, distilling key concepts into recipes you can understand and build on.    This is more than just cut-and-paste; using examples, Sadun offers a deep dive into the how and why of advanced iOS development. The code reflects iOS's latest capabilities, and every chapter groups related tasks together, so you can jump straight to your solution.     Coverage includes      Providing advanced speech generation and barcode recognition features through AVFoundation  Automatically updating app text presentation based on user preferences and expectations  Extending rich, flexible text throughout your apps with UIKit and Text Kit  Seamlessly migrating text designs between  iOS screens and other destinations  Generating attributed text strings from  HTML sources  Integrating real-world physics for exciting  animations and interactions  Creating better interfaces with dynamic animators--and overcoming their pitfalls  Achieving greater visual impact with improved user alerts and popovers  Implementing clever and compelling effects with non-rectangular views  Building adaptive apps that gracefully respond  to any iOS display, orientation, or screen  Streamlining development with expert  methods, functions, and techniques  Exploring the core concepts you'll need to migrate successfully to Swift      This book's source code is frequently updated by the author and can be downloaded at  https:\/\/github.com\/erica\/iOS-Gourmet-Cookbook.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49539447161105,"sku":"GOR013445479","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50345050603793,"sku":"CIN0134086228VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0134086228.jpg?v=1750940593"},{"product_id":"swift-developer-s-cookbook-includes-content-update-program-book-erica-sadun-9780134395265","title":"The Swift Developer's Cookbook (includes Content Update Program)","description":"In The Swift Developer’s Cookbook, renowned author Erica Sadun joins powerful strategies with ready-to-use Swift code for solving everyday development challenges.  As in all of Sadun’s programming best-sellers, The Swift Developer’s Cookbook translates modern best practices into dozens of well-tested, easy-to-apply solutions. This book’s code examples were created in response to real-world questions from working developers to reflect Swift’s newest capabilities and best practices. Each chapter groups related tasks together. You can jump straight to your solution without having to identify the right class or framework first.  Sadun covers key Swift development concepts, shows you how to write robust and efficient code, and helps you avoid common pitfalls other developers struggle with. She offers expert strategies for working with this immensely powerful language, taking into account Swift’s rapid evolution and its migration tools.  Whether you’re moving to modern Swift from Objective-C, from older versions of the Swift language, or from the world of non-Apple languages, this guide will help you master both the “how” and “why” of effective Swift development. Industry recruiters are scrambling to find Swift developers who can solve real problems and produce effective working code. Get this book, and you’ll be ready.  Coverage includes   Writing effective Swift code that communicates clearly and coherently to the compiler, your team, and to “future you,” who will be maintaining this code Using Xcode to handle changes in Swift’s language constructs as the language evolves Building feedback, documentation, and output to meet your development and debugging needs Making the most of optionals and their supporting constructs Using closures to encapsulate state and functionality and treat actions as variables for later execution Leveraging control flow with innovative Swift-specific statements Working with all Swift types: classes, enumerations, and structures Using generics and protocols to build robust code that expands functionality beyond single types Making the most of the powerful Swift error system Working with innovative features such as array indexing, general subscripting, statement labels, custom operators, and more     This book is part of the Pearson Content Update Program (CUP). As the technology changes, sections of this book will be updated or new sections will be added. The updates will be delivered to you via a free Web Edition of this book, which can be accessed with any Internet connection.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49539450765585,"sku":"GOR011258129","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50345006268689,"sku":"CIN0134395263G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0134395263.jpg?v=1751226334"},{"product_id":"taking-your-ipod-touch-to-the-max-book-erica-sadun-9781590599877","title":"Taking Your Ipod Touch to the Max","description":"Fast and fun to read, Taking Your iPod touch to the Max gives you all the tips and techniques you could ever think of to make the most of your Apple iPod touch. Erica Sadun is an expert at hacking devices to discover undocumented tricks, and this book reveals everything and more about the functionality of the iPod Touch. But before that, Sadun will give you the best, most efficient, and fun-to-read introduction to the basics of using the iPod touch that you will ever find. \tWhat you'll learn* iPod touch basics* E-mail using iCal* Surfing the Web with iPod Touch using Safari* Expanding the main menu using third-party software* Using iTunes, games, iBooks, etc.* Connecting to the TV and ripping DVDs* Hacking OS X Leopard to run apps on the iPod touch* Getting contract-free VOIP* Saving on accessories and what you really need.Who is this book for?  Anyone who has an iPod touch and wants to get more out of it, learn how to connect to other devices, or tinker with it.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49612644188433,"sku":"GOR001936824","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/159059987X.jpg?v=1750862053"},{"product_id":"iphone-developer-s-cookbook-book-erica-sadun-9780321659576","title":"The iPhone Developer's Cookbook","description":"“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”  –Tim Burks, iPhone Software Developer, TootSweet Software     “Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”  –Jacqui Cheng, Associate Editor, Ars Technica     “We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”  –Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance     “The iPhone Developer’s Cookbook should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”  –Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc.     “Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”  –John Zorko, Sr. Software Engineer, Mobile Devices     “I’ve found this book to be an invaluable resource for those times when I need to quickly grasp a new concept and walk away with a working block of code. Erica has an impressive knowledge of the iPhone platform, is a master at describing technical information, and provides a compendium of excellent code examples.”  –John Muchow, 3 Sixty Software, LLC; founder, iPhoneDeveloperTips.com     “This book is the most complete guide if you want coding for the iPhone, covering from the basics to the newest and coolest technologies. I built several applications in the past, but I still learned a huge amount from this book. It is a must-have for every iPhone developer.”  –Roberto Gamboni, Software Engineer, AT\u0026amp;T Interactive     “It’s rare that developer cookbooks can both provide good recipes and solid discussion of fundamental techniques, but Erica Sadun's book manages to do both very well.”  –Jeremy McNally, Developer, entp     Want to get started building applications for Apple’s iPhone and iPod touch? Already building iPhone applications and want to get better at it? This is the only book that brings together all the expert guidance–and the code–you’ll need!      Completely revised and expanded to cover the iPhone 3.0 SDK, The iPhone Developer’s Cookbook is the essential resource for developers building apps for the iPhone and iPod touch. Taking you further than before, this new edition starts out with an introduction to Objective-C 2.0 for developers who might be new to the platform. You’ll learn about Xcode and Interface Builder and learn how to set up and configure your iPhone Developer account. Additional highlights of this new edition include:       Using the iPhone SDK’s visual classes and controllers to design and customize interfaces    Using gestures, touches, and other sophisticated iPhone interface capabilities    Making the most of tables, views, view controllers, and animations    Alerting users with progress bars, audio pings, status bar updates, and other indicators    Using new Push Notifications to send alerts, whether your app is running or not    Playing audio and video with the MediaKit    Working with the Address Book, Core Location, and Sensors    Connecting to the Internet, Web services, and networks    Embedding flexible maps with MapKit and Google Mobile Maps    Building multiplayer games with GameKit    Using Core Data to build data-driven applications    Selling add-on content and services with In-App Purchasing using StoreKit    Building accessible apps with Accessibility Plus     The unique format of The iPhone Developer’s Cookbook presents the code you need to create feature-rich applications that leverage the latest features of the iPhone 3.0 SDK. Over 30,000 iPhone developers turned to the first edition of The iPhone Developer’s Cookbook. So should you!","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49624611258641,"sku":"GOR003715211","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50107223671057,"sku":"CIN0321659570G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50777938919697,"sku":"GOR003411092","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321659570.jpg?v=1751071726"},{"product_id":"ios-auto-layout-demystified-book-erica-sadun-9780321967190","title":"iOS Auto Layout Demystified","description":"Completed Updated for iOS 7 and Xcode 5  Auto Layout transforms the way you create iOS user interfaces. As flexible as it is powerful, Auto Layout gives you unprecedented control over your iOS user interfaces. But Auto Layout has a reputation for difficulty. In iOS Auto Layout Demystified, Second Edition, world-renowned iOS developer and author Erica Sadun strips away the confusion, helping you gain Auto Layout mastery the easiest way possible: by example.   Fully updated for iOS 7 and Xcode 5, this tutorial delivers everything Sadun’s guides are famous for: clear explanations, expert tips, proven best practices--and, above all, plenty of code to learn from and reuse.   Step by step, Sadun explains how Auto Layout “thinks,” how it works, where it fits, and why it’s more useful (and simpler) than you ever imagined. She offers practical solutions for a wide variety of real-world iOS development challenges, plus innovative ways to use Auto Layout to build interactive elements, animations, and more.   If you’re an experienced iOS developer, this guide will expand your design possibilities, helping you build apps that are superbly usable and intuitive and stand out even in the most crowded marketplace.  Coverage includes   Mastering Auto Layout’s basic concepts, techniques, and approach Defining unambiguous, satisfiable constraints that express your layout exactly how you intend Overcoming obstacles to constraint-based user interface design in Interface Builder Using visual formatting to express how items are laid out vertically and horizontally Making visual formats more flexible with metrics dictionaries and layout options Debugging constraints and deciphering those bewildering Xcode log messages Using descriptive techniques to uncover and express natural relationships in your design Applying iOS Auto Layout techniques in Mac OS X apps too","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49624784994577,"sku":"GOR013052769","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321967194.jpg?v=1750974055"},{"product_id":"digital-photography-essentials-book-erica-sadun-9780782141771","title":"Digital Photography Essentials","description":"Provides information about the digital camera and equipment, techniques for editing and enhancing your pictures. This book offers advice on sharing your images with others, and digital photography tips, tricks, and project ideas. It also provides instructions on how to repair, enhance, and have fun with your images.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49628161343761,"sku":"GOR002259957","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0782141773.jpg?v=1751232632"},{"product_id":"swift-style-book-erica-sadun-9781680502350","title":"Swift Style","description":"\u003cp\u003eDiscover the do's and don'ts involved in crafting readable Swift code as you explore common Swift coding challenges and the best practices that address them. From spacing, bracing, and semicolons to proper API style, discover the whys behind each recommendation, and add to or establish your own house style guidelines. This practical, powerful, and opinionated guide offers the best practices you need to know to work successfully in this equally opinionated programming language.\u003c\/p\u003e \u003cp\u003eApple's Swift programming language has finally reached stability, and developers are demanding to know how to program the language properly. \u003ci\u003eSwift Style\u003c\/i\u003e guides you through the ins and outs of Swift programming best practices. This is the first best practices book for serious, professional Swift programmers and for programmers who want to shine their skills to be hired in this demanding market.\u003c\/p\u003e \u003cp\u003eA style guide offers a consistent experience of well-crafted code that lets you focus on the code's underlying meaning, intent, and implementation. This book doesn't offer canonical answers on Swift coding style. It explores the areas of Swift where structure comes into play. Whether you're developing a personal style or a house style, there are always ways to enhance your code choices. You'll find here the ideas and principles to establish or enhance your own best style practices.\u003c\/p\u003e \u003cp\u003eBegin with simple syntactical styling. Strengthen code bracing for easy readability. Style your closures for safety and resilience. Perfect spacing and layout. Master literal initialization and typing. Optimize control flow layout and improve conditional style choices. Transition from Objective-C and move code into Swift the right way. Boost API design using proper naming and labeling. Elevate defaulted arguments and variadics to their right places. 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World-renowned iOS programming expert Erica Sadun covers all the classes you’ll need to create successful iOS 6 mobile apps with standard APIs and interface elements and take full advantage of iOS 6 graphics, touches, and views.   As in her previous bestselling iOS books, Sadun translates today’s development best practices into working code, distilling key concepts into concise recipes that are easy to understand and transfer into your own projects. This isn’t just cut-and-paste; using her examples, Sadun fully explains both the “how” and “why” of effective iOS 6 development.   All code has been fully revised and extensively tested to reflect the latest iOS 6 features and the newest iPhone, iPad, and iPod touch capabilities. Throughout, every chapter groups related tasks together, so you can jump straight to your solution, without having to identify the right class or framework first. Coverage includes   Supporting direct user input through multitouch and gestures, including custom gesture recognizers Building, customizing, and using iOS 6 controls Alerting users via popup dialogs, progress bars, local notifications, popovers, audio pings, and other techniques Assembling views and animation, organizing view hierarchies, and understanding how views work together Using iOS 6’s breakthrough autolayout constraints system to simplify support for multiple screen geometries controlling keyboards, making onscreen elements “text aware,” and efficiently scanning and formatting text Using view controllers to organize your users’ workspaces Managing photos, videos, email, text messages, and iOS 6-enhanced social media updates Implementing VoiceOver accessibility to reach even more users Organizing apps simply and intuitively with tables and adding flexibility with iOS 6’s brand new collection views Getting started with Core Data managed data stores Leveraging iOS 6’s powerful networking and web services support","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49634312847633,"sku":"GOR006369143","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321884213.jpg?v=1750695810"},{"product_id":"imovie-2-solutions-book-erica-sadun-9780782140880","title":"iMovie 2 Solutions","description":"iMovie 2 is Apple's powerful but accessible digital video editing software. Because iMovie is fairly intuitive, it's less suited for a manual-style approach than a tips\/tricks book. None exists right now, but our \"iMovie 2 Solutions\" will fill that gap, covering tips, tricks, and special effects in a premium package ideally suited for the discerning Mac audience. The topics covered include: title effects, credits, logos, overlays, vignetting, slide shows, cutaways, frame-by-fame editing, narration, sound effects, and a variety of special effects.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49648042705169,"sku":"GOR001983192","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0782140882.jpg?v=1750702806"},{"product_id":"ios-5-developer-s-cookbook-book-erica-sadun-9780321832078","title":"The iOS 5 Developer's Cookbook","description":"***This is the updated and corrected edition ofThe iOS 5 Developer's Cookbook.***     The iOS 5 Developer’s Cookbook, Third Edition     Covers iOS 5, Xcode 4.2, Objective-C 2.0’s ARC, LLVM, and more!     In this book, bestselling author and iOS development guru Erica Sadun brings together all the information you need to quickly start building successful iOS apps for iPhone, iPad, and iPod touch. Sadun has thoroughly revised this book to focus on powerful new iOS 5 features, the latest version of Objective-C, and the Xcode 4 development tools.     The iOS 5 Developer’s Cookbook, Third Edition is packed with ready-made code solutions for the iOS 5 development challenges you’re most likely to face, eliminating trial-and-error and helping you build reliable apps from the very beginning. Sadun teaches each new concept and technique through robust code that is easy to reuse and extend. This isn’t just cut-and-paste: Using her examples, Sadun fully explains both the “how” and “why” of effective iOS 5 development.     Sadun’s tested recipes address virtually every major area of iOS development, from user interface design to view controllers, gestures and touch, to networking and security. Every chapter groups related tasks together, so you can jump straight to your solution, without having to identify the right class or framework first. 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Sweet-talk Siri for iOS 7 into doing practically anything!  Under iOS 7 and OS X Mavericks, Siri is better than ever: faster, smarter, more responsive. And it’s even more amazing when you really know how to talk to it. Top Apple experts Sande and Sadun introduce you to the newest version of Siri. This release offers more functionality than you ever thought possible! You’ll find tested step-by-step instructions for perfect results--including new Siri techniques and responses you won’t discover anywhere else!         Teach Siri to recognize requests and take dictation more accurately   Help Siri recognize, track down, and connect with family and friends   Transform Siri and iTunes Radio into your personal DJ (and tell Siri what songs you never want to hear again)   Check Yelp or Rotten Tomatoes reviews and place OpenTable reservations   Return calls, play specific voicemails, and check your email   Make appointments, take notes, and set reminders   Blog with Siri using email or text messaging   Tweet updates and track up-to-the-minute Twitter trends   Trigger reminders when you arrive at the supermarket, drugstore, or any other destination   Retrieve up-to-the-minute sports stats   Use Siri to control apps, access device settings, and enable Airplane mode   Teach Siri how to pronounce names correctly   Find the nearest store selling the products you need   Answer math and science problems with Wolfram Alpha   Make sure Siri responds only to you, not to an impostor   Discover the silly side of Siri (including our top 10 Siri jokes)","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49650350555409,"sku":"GOR013335276","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50293936423185,"sku":"CIN0789752980G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51416356847889,"sku":"CIN0789752980VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52652498321681,"sku":"GOR007500080","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53104459448593,"sku":"GOR007833659","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789752980.jpg?v=1751395018"},{"product_id":"iphone-developer-s-cookbook-book-erica-sadun-9780321555458","title":"The iPhone Developer's Cookbook","description":"“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”  —Tim Burks, iPhone Software Developer, TootSweet Software     “Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”  —Jacqui Cheng, Associate Editor, Ars Technica     “We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”  —Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance     “The iPhone Developer’s Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”  —Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc     “Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”  —John Zorko, Sr. Software Engineer, Mobile Devices     The iPhone and iPod touch aren’t just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow’s killer applications. If you’re getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you’re most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast—and focus your time on the specifics of your application, not boilerplate tasks.      Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. 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