{"title":"Erik Bertrand Larssen","description":"\u003cp\u003eUnlock your potential with Erik Bertrand Larssen's powerful guides to mindset and performance. Perfect for readers seeking practical strategies for success, discover tools to conquer challenges and achieve your goals.\u003c\/p\u003e","products":[{"product_id":"hell-week-book-erik-bertrand-larssen-9781473649064","title":"Hell Week","description":"Imagine your life as a straight line. Now imagine that you could break  that line and leave behind all your regular habits and nagging doubts  for just seven days. Hell Week shows how you can change your  life's path in a single week, replacing your old self with your best  self, by going through a specially tailored (and totally safe) version  of the elite military exercise where participants are pushed to the  limit to find out just how much they can take. Hell Week is about  defeating limiting beliefs and demonstrating that you are capable of  far more than you ever thought - and maintaining that level of  performance for the rest of your life.  Norway native Erik  Bertrand Larssen is many things: a veteran paratrooper who served in  Bosnia, Kosovo, and Afghanistan, a successful entrepreneur, and a mental  coach. He has helped catapult the success of countless high-achievers,  including Microsoft and Stat Oil executives and Olympic medalists Martin  Sundby and Suzann Pettersen. His life altering method improves  performance by getting people to push themselves past the brink of  self-imposed limitations.  Central to his technique is the  commitment by clients to live and experience just one week as their best  selves. It's this week, Larssen says, that will be the catalyst to  making the most of the rest of one's life. Offering accessible tools and  a pragmatic, inspirational advice, Larssen's game-changing Hell Week  shows readers how apply the principles of military 'hell week' to their  every day lives, leading to lasting improvement, personal and  professional success, and most importantly, a new way of living to a  higher standard.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49543593427217,"sku":"GOR008721890","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49631097815313,"sku":"GOR012280823","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49732500914449,"sku":"NGR9781473649064","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51248399417617,"sku":"GOR008614723","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53373617045777,"sku":"CIN1473649064G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1473649064.jpg?v=1772706450"},{"product_id":"hell-week-book-erik-bertrand-larssen-9781473649057","title":"Hell Week","description":"Imagine your life as a straight line. Now imagine that you could break that line and leave behind all your regular habits and nagging doubts for just seven days. Hell Week shows how you can change your life's path in a single week, replacing your old self with your best self, by going through a specially tailored (and totally safe) version of the elite military exercise where participants are pushed to the limit to find out just how much they can take. Hell Week is about defeating limiting beliefs and demonstrating that you are capable of far more than you ever thought - and maintaining that level of performance for the rest of your life.  Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, and Afghanistan, a successful entrepreneur, and a mental coach. He has helped catapult the success of countless high-achievers, including Microsoft and Stat Oil executives and Olympic medalists Martin Sundby and Suzann Pettersen. His life altering method improves performance by getting people to push themselves past the brink of self-imposed limitations.  Central to his technique is the commitment by clients to live and experience just one week as their best selves. It's this week, Larssen says, that will be the catalyst to making the most of the rest of one's life. 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He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives and Olympic medalist Martin Johnsrud Sundby and top golfer Suzann Pettersen. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations. \u003cp\u003e\u003c\/p\u003e Central to his technique is the commitment to live and experience just one week as your best self. It's this week, Larssen says, that will be the catalyst to making the most of the rest of your life. Offering accessible tools and pragmatic, inspirational advice including how to incorporate exercise into your daily routine, Larssen's game-changing \u003ci\u003eHell Week\u003c\/i\u003e shows you how to apply his principles to everyday life, leading to lasting improvement, personal and professional success, and most importantly, a new way of living to a higher standard. \u003ci\u003eHell Week\u003c\/i\u003e will resonate with and inspire you to be the best you can be and make everlasting positive changes in all aspects of your life.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49653181710609,"sku":"GOR008123822","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49892460921105,"sku":"CIN1476783365G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50132730052881,"sku":"CIN1476783365VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50594740699409,"sku":"GOR014009731","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1476783365.jpg?v=1751210773"},{"product_id":"hell-week-seven-days-to-be-your-best-self-cd-9781515906933","title":"Hell Week","description":"Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. 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