{"title":"Ernest Sternberg","description":null,"products":[{"product_id":"economy-of-icons-book-ernest-sternberg-9780275966416","title":"The Economy of Icons","description":"This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52434721177873,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52434721931537,"sku":"NLS9780275966416","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275966416.jpg?v=1786108721"},{"product_id":"photonic-technology-and-industrial-policy-book-ernest-sternberg-9780791411827","title":"Photonic Technology and Industrial Policy","description":"Why is the U.S. floundering in this critical new technology? Are market solutions adequate as a national response to such massive technological change? After describing the history and economic implications of photonics, this book places these questions in the context of industrial policy debates about the proper role of government in response to strategic industrial sectors. The author then assesses the U.S. public policy response by examining various government programs directed at photonics. These programs add up to an implicit government photonics policy, but one that is shortsighted, incoherent, and unplanned. Sternberg concludes that it is this failure to plan that explains United States' retrogression in a critical technology.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53213199794449,"sku":"NLS9780791411827","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780791411827.jpg?v=1786120664"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ernest-sternberg.oembed","provider":"World of Books ","version":"1.0","type":"link"}