{"title":"Ernie Ross","description":"\u003cp\u003eDive into the captivating works of Ernie Ross, a storyteller who weaves tales of suspense and intrigue. Explore thrilling mysteries and gripping narratives perfect for fans of classic crime fiction.\u003c\/p\u003e","products":[{"product_id":"tales-of-the-rails-book-ernie-ross-9780906944172","title":"Tales of the Rails","description":null,"brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49664410714385,"sku":"GOR004439680","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51843910009105,"sku":"GOR008618079","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0906944171.jpg?v=1750948698"},{"product_id":"intangience-book-ernie-ross-9798887506319","title":"Intangience","description":"In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.  Through compelling stories—from converting gang leaders through basketball to rescuing a national brewery from foreign competition—Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).  Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53636658888977,"sku":"NLS9798887506319","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53664979288337,"sku":"NIN9798887506319","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798887506319.jpg?v=1781001582"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ernie-ross.oembed","provider":"World of Books ","version":"1.0","type":"link"}