{"title":"Founding Publisher Michael Shermer","description":null,"products":[{"product_id":"race-across-america-book-founding-publisher-michael-she-9781567960242","title":"Race Across America","description":null,"brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49602967175441,"sku":"GOR013761752","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49669321326865,"sku":"GOR004790472","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1567960243.jpg?v=1750959007"},{"product_id":"why-darwin-matters-book-founding-publisher-michael-she-9780805081213","title":"Why Darwin Matters","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49649838326033,"sku":"GOR003865514","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50365440491793,"sku":"CIN0805081216G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50982423855377,"sku":"CIN0805081216VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51333223448849,"sku":"CIN0805081216A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805081216.jpg?v=1786129702"},{"product_id":"believing-brain-book-founding-publisher-michael-she-9781250008800","title":"The Believing Brain","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Believing Brain\u003c\/i\u003e is bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, accelerating the process of reinforcing them, and round and round the process goes in a positive-feedback loop.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eThe Believing Brain,\u003c\/i\u003e Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. 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From radical life extension to cryonic suspension to mind uploading, Shermer considers how realistic these attempts are from a proper skeptical perspective.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eHeavens on Earth\u003c\/i\u003e concludes with an uplifting paean to purpose and progress and how we can live well in the here-and-now, whether or not there is a hereafter.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50205939826961,"sku":"CIN1250314135G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51021901267217,"sku":"NIN9781250314130","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51698632032529,"sku":"CIN1250314135VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250314135.jpg?v=1750792543"},{"product_id":"teach-your-child-science-book-founding-publisher-michael-she-9780929923086","title":"Teach Your Child Science","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50373628494097,"sku":"CIN0929923081G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0929923081.jpg?v=1750787958"},{"product_id":"in-darwin-s-shadow-book-founding-publisher-michael-she-9780199856534","title":"In Darwin's Shadow","description":"Virtually unknown today, Alfred Russel Wallace was the co-discoverer of natural selection with Charles Darwin and an eminent scientist who stood out among his Victorian peers as a man of formidable mind and equally outsized personality. Now Michael Shermer rescues Wallace from the shadow of Darwin in this landmark biography.\u003cbr\u003e \u003cbr\u003e Here we see Wallace as perhaps the greatest naturalist of his age--spending years in remote jungles, collecting astounding quantities of specimens, writing thoughtfully and with bemused detachment at his reception in places where no white man had ever gone. Here, too, is his supple and forceful intelligence at work, grappling with such arcane problems as the bright coloration of caterpillars, or shaping his 1858 paper on natural selection that prompted Darwin to publish (with Wallace) the first paper outlining the theory of evolution. Shermer also shows that Wallace's self-trained intellect, while powerful, also embraced surprisingly naive ideas, such as his deep interest in the study of spiritual manifestations and seances. Shermer shows that the same iconoclastic outlook that led him to overturn scientific orthodoxy as he worked in relative isolation also led him to embrace irrational beliefs, and thus tarnish his reputation.\u003cbr\u003e \u003cbr\u003e As author of Why People Believe Weird Things and founding publisher of Skeptic magazine, Shermer is an authority on why people embrace the irrational. 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