{"title":"Francesco Proto","description":null,"products":[{"product_id":"baudrillard-for-architects-book-francesco-proto-9780415508865","title":"Baudrillard for Architects","description":"Marginalized due to the deployment of both a highly specialized jargon and a novel stylistic approach meant to upset established norms and conventions, Baudrillard's thought has suffered from the lack of an accessible, consistent and comprehensive exposition able to make it relevant to diverse contemporary disciplines. As a result, its impact on architecture has always been confined to academia.   By presenting an introductory but in-depth formalization of Baudrillard's interest in architecture and related fields, this book makes intelligible his philosophical premises thus showing, through the prism of architecture, their relevance and persuasiveness today. Key concepts such as the object system, the code, simulation, hyperreality and precession, to name a few, are addressed in the light of the specially reconceptualized key construct of ambience, thus emphasizing how the mutual concerns of architecture, urban studies and cultural studies provide a fertile ground for debate.  Such an approach, which focuses on the contradictions inherent in contemporary society from the vantage point of Baudrillard's original involvement in architectural analysis, philosophy and criticism, is one which students, practitioners and scholars alike from as diverse disciplines as architecture, interior design and urban studies – but also fine art, anthropology, sociology, economics, human geography, social psychology and cultural studies to start with – will benefit from immensely.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50246624674065,"sku":"CIN041550886XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002232668433,"sku":"NIN9780415508865","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51398046318865,"sku":"GOR010824223","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51455022498065,"sku":"GOR014286225","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52111044509969,"sku":"NGR9780415508865","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52454623904017,"sku":"NLS9780415508865","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/041550886X.jpg?v=1751039604"},{"product_id":"mass-identity-architecture-book-francesco-proto-9780470027158","title":"Mass Identity Architecture","description":"This new edition further explores the connection between the cultural analysis provided by the contemporary philosopher Jean Baudrillard and the new 'star' of global culture - architecture.      In a world in which images have become a substitute for reality - i.e. simulacra capable of both stimulating and satisfying collective needs - the question arises as to whether architecture could be seen as a 'super-fetish', capable of both mirroring and shaping western society's culture and identity.    The aim of this book is thus to provide new methodologies and to suggest new meanings for the comprehension and development of contemporary architecture. In Baudrillard's terms, architecture could be seen as the supreme medium of contemporary visual culture, especially in its potential to influence the individual's perception of reality as a component of the mass-media system. This kind of cultural analysis of the built environment and its effect on everyday life is still a relatively new phenomenon - both in the fields of critical theory and even more so in mainstream architectural criticism.    This book, which forms a significant resource on the work of an immensely important writer, should appeal to a wide range of readers. Through highly evocative writing, it provides a theoretical, illuminating pathway for everyone who, either directly or indirectly, is involved or interested in architecture, urbanism and related subjects.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51720672379153,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51720673001745,"sku":"GOR005466441","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470027150.jpg?v=1750741117"},{"product_id":"baudrillard-for-architects-book-francesco-proto-9780415508858","title":"Baudrillard for Architects","description":"This introductory but in-depth assessment and critique of Baudrillard's interest in architecture presents key concepts and emphasises how the mutual concerns of cultural theory and architecture provide a fruitful ground for debate in contemporary architecture.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52454556860689,"sku":"NLS9780415508858","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780415508858.jpg?v=1759371522"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-francesco-proto.oembed","provider":"World of Books ","version":"1.0","type":"link"}