{"title":"Frank Bradley","description":null,"products":[{"product_id":"international-marketing-strategy-book-frank-bradley-9780273686880","title":"International Marketing Strategy","description":"International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.     The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based.     The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536049512721,"sku":"GOR002394430","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49664646906129,"sku":"GOR002748202","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52388468588817,"sku":"GOR011645701","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273686887.jpg?v=1751006268"},{"product_id":"international-marketing-strategy-book-frank-bradley-9780131495272","title":"International Marketing Strategy","description":"Please note that the ISBN and price for the above title were incorrectly quoted in the March\/April NBCL. The correct details are as follows:","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552373940497,"sku":"GOR003104630","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49626856718609,"sku":"GOR005303378","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0131495275.jpg?v=1750779049"},{"product_id":"marketing-management-book-frank-bradley-9780130653437","title":"Marketing Management","description":"A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49632548487441,"sku":"GOR002267531","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49810877514001,"sku":"CIN0130653438A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0130653438.jpg?v=1751290362"},{"product_id":"strategic-marketing-book-frank-bradley-9780470849859","title":"Strategic Marketing","description":"Very few competing texts in the academic arena focus directly on the customer.    Many follow the old -fashioned marketing mix approach based on the four Ps or    give little emphasis to the wider context of marketing. This book, however,    is truly customer focused with a unique emphasis on the three reasons for the    existence of the firm - to provide, communicate and deliver value.    In today's fast moving environment, marketing is one of the most, if not the    most important functions of any successful organization. Students will learn    in this book how to analyzing the customer base and strive to meet and excel    customer expectations more effectively than the competition.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50466818162961,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50466819080465,"sku":"CIN0470849851G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470849851.jpg?v=1751197751"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-frank-bradley.oembed","provider":"World of Books ","version":"1.0","type":"link"}