{"title":"Frank-Martin Belz","description":null,"products":[{"product_id":"sustainability-marketing-book-frank-martin-belz-9781119966197","title":"Sustainability Marketing","description":"The 2  nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49546225451281,"sku":"GOR006047937","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49613541769489,"sku":"GOR006269626","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731010035985,"sku":"NGR9781119966197","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49757952409873,"sku":"CIN1119966191G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51421126721809,"sku":"GOR012226862","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52121811747089,"sku":"NLS9781119966197","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53142798008593,"sku":"CIN1119966191A","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53247555404049,"sku":"CIN1119966191VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119966191.jpg?v=1751016152"},{"product_id":"sustainability-marketing-book-frank-martin-belz-9781394288946","title":"Sustainability Marketing","description":"EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGE   Since its first publication in 2009, Sustainability Marketing has set the standard for how marketers can respond to global environmental and social challenges. Now in its third edition, this award-winning text remains a definitive resource in the field—blending rigorous theory, diverse global examples, and actionable strategy.   Sustainability Marketing offers a comprehensive, structured, and deeply insightful guide to integrating social, environmental, and ethical concerns into modern marketing strategies, delivering both theoretical depth and practical tools to help students and practitioners alike navigate the evolving sustainability landscape. With a fresh emphasis on global challenges, digital transformation, and circular economy principles, the third edition reflects the latest research, real-world case studies, and pressing debates in the field.   Covering a wide range of key topics, from rethinking the sustainability marketing mix to navigating the ethical tensions of brand activism, the authors provide a compelling blueprint for building marketing strategies that drive innovation, strengthen brand trust, and contribute meaningfully to sustainable development.   Sustainability Marketing: A Global Perspective, Third Edition, is essential reading for advanced students exploring the future of responsible business, educators integrating sustainability into their curriculum, and marketing professionals looking to align strategy with purpose and contribute to a more sustainable and equitable world.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51604421574929,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51604421869841,"sku":"NGR9781394288946","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394288948.jpg?v=1753786507"},{"product_id":"sustainability-marketing-book-frank-martin-belz-9780470519226","title":"Sustainability Marketing","description":"WINNER of the VHB BEST TEXTBOOK AWARD 2010!  (Presented by theGerman Academic Association for Business Research) Sustainability Marketing: A Global Perspective  provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be integrated into marketing decisions through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4 Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.  The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, business and sustainability or environmental management.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52323748249873,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52323748380945,"sku":"GOR006022308","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780470519226.jpg?v=1757985699"},{"product_id":"integratives-oko-marketing-book-frank-martin-belz-9783824490479","title":"Integratives Öko-Marketing","description":"Frank-Martin Belz zeigt anhand eines zweistufigen Konzepts des integrativen  ko-Marketing auf, wie  kologische Produkte und Leistungen erfolgreich jenseits der  ko-Nische vermarktet werden k nnen.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52426795942161,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52426796466449,"sku":"NLS9783824490479","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783824490479.jpg?v=1759158989"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-frank-martin-belz.oembed","provider":"World of Books ","version":"1.0","type":"link"}