{"title":"G Clayton Stoldt","description":null,"products":[{"product_id":"sport-public-relations-book-g-clayton-stoldt-9781492589389","title":"Sport Public Relations","description":"Sport Public Relations presents an engaging look at the full range of functions conducted by public relations practitioners in sport. Readers will learn the importance of consistent brand communication and how to manage organizational relationships to attain key strategic goals.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49739855921425,"sku":"NGR9781492589389","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49900900253969,"sku":"CIN1492589381VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50416793616657,"sku":"CIN1492589381G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1492589381.jpg?v=1750859516"},{"product_id":"sport-public-relations-book-g-clayton-stoldt-9780736090384","title":"Sport Public Relations","description":"Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals.    The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition:    • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter.    • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations.    • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment.    • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions.    In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion.   Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations.    With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50024744222993,"sku":"CIN073609038XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51422710694161,"sku":"CIN073609038XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/073609038X.jpg?v=1751393960"},{"product_id":"sport-public-relations-book-g-clayton-stoldt-9781718235571","title":"Sport Public Relations","description":"Navigate the evolving world of sport public relations.  Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport.  The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with real-world case studies, updated statistics, and contemporary examples that reflect current industry practices and challenges.  Featuring an all-new full-color presentation, the fourth edition includes updated content:    Sidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital world Focused discussion on name, image, and likeness (NIL) issues and athlete branding New social media usage statistics, information about new trends in short-form content, and a case study on Gymshark's influencer marketing strategy Reinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenario Information on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagement A semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign plan  With a wealth of updated content and a continued focus on real-world applications, this text will give students the skills needed to succeed in today's complex media and stakeholder environment. Emphasis on current technologies ensures readers are not only learning foundational PR principles but also gaining insight into how to apply them in modern, high-stakes scenarios. By addressing both external and internal communication strategies, the book prepares future professionals to build strong brands, manage crises, engage communities, and lead with purpose in a digitally driven and socially conscious industry.  Related online learning activities delivered through HKPropel include key term flash cards, a semester-long sport PR campaign project, and a crisis communication scenario activity. Pedagogical aids such as chapter objectives, key terms, sidebars, case studies, end-of-chapter summaries, recommended learning activities, and callouts directing students to the online activities are included throughout the text.  With Sport Public Relations, Fourth Edition, students will learn to think strategically about public relations in the sport context and develop consistent communication and stronger relationships between sport organizations and their key publics.  Note: A code for accessing HKPropel is included with all print books.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52437569831185,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52437570126097,"sku":"NGR9781718235571","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781718235571.jpg?v=1764843767"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-g-clayton-stoldt.oembed","provider":"World of Books ","version":"1.0","type":"link"}