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At once insightful, educational, scientific, and interesting, Gene outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages.\u003cbr\u003e-Danny Kaye, executive vice president of research and technology strategy, 20th Century Fox\u003c\/p\u003e\u003cp\u003eFilled with tons of examples and useful information, Gene Del Vecchio's book is a must read for anyone who has wondered why some entertainment achieves blockbuster status while others fall short. This fun-to-read, practical, consumer-driven guide challenges conventional wisdom and cracks the code on how to create and market hit entertainment.\u003cbr\u003e-Sandy Wax, president, PBS KIDS Sprout\u003c\/p\u003e\u003cp\u003eCreating Blockbusters! is a blockbuster in itself in terms of its scope and its sweep. In clear, cogent language, Gene Del Vecchio provides information that is useful to creators not only of films, books, games, and toys, but of any story, of any size, in any format. What emerges ultimately is no mere formula for attracting massive audiences, but substantial, fresh insight into the nature of narrative and its place at the cornerstone of all worthy creative expression.\u003cbr\u003e-Richard Walter, professor and screenwriting chairman, UCLA School of Theater, Film and Television\u003c\/p\u003e\u003cp\u003eWith astonishing detail and cross-referenced metrics, Creating Blockbusters! synthesizes the commonalities of breakout success among the very top tier of entertainment properties for the last two generations. 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