{"title":"Gennifer Weisenfeld","description":null,"products":[{"product_id":"gas-mask-nation-book-gennifer-weisenfeld-9780226816449","title":"Gas Mask Nation","description":"A fascinating look at the anxious pleasures of Japanese visual culture during World War II.     Airplanes, gas masks, and bombs were common images in wartime Japan. Yet amid these emblems of anxiety, tasty caramels were offered to children with paper gas masks as promotional giveaways, and magazines featured everything from attractive models in the latest civil defense fashion to futuristic weapons.    Gas Mask Nation explores the multilayered construction of an anxious yet perversely pleasurable visual culture of Japanese civil air defense—or bōkū—through a diverse range of artworks, photographs, films and newsreels, magazine illustrations, postcards, cartoons, advertising, fashion, everyday goods, government posters, and state propaganda. Gennifer Weisenfeld reveals the immersive aspects of this culture, in which Japan’s imperial subjects were mobilized to regularly perform highly orchestrated civil air defense drills throughout the country.     The war years in Japan are often portrayed as a landscape of privation and suppression under the censorship of the war machine. But alongside the horrors, pleasure, desire, wonder, creativity, and humor were all still abundantly present in a period before air raids went from being a fearful specter to a deadly reality.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49740219547921,"sku":"NGR9780226816449","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50346065461521,"sku":"CIN0226816443G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226816443.jpg?v=1751101874"},{"product_id":"complete-commercial-artist-making-modern-design-in-japan-1928-1930-book-gennifer-weisenfeld-9781736863343","title":"The Complete Commercial Artist: Making Modern Design in Japan, 1928-1930","description":"A revelatory, beautifully produced compendium of the influential Japanese commercial design journal, with posters, billboards, shop window displays and more  From 1928 to 1930, Tokyo publisher Ars issued The Complete Commercial Artist: a fully illustrated journal of commercial design for both commercial retail spaces and print design. Featuring countless original designs, its 24 volumes were dedicated to topics ranging from posters, packaging, flyers, page layout and typography to neon signage, billboards and shop window displays. Under the guidance of lead editor and writer Hamada Masuji, a passionate advocate for commercial design, the publication became the most important—and visually dazzling—document of Japanese design in its time. This generous volume from Letterform Archive Books shares hundreds of exuberant and whimsical pages from all 24 volumes of the now-rare publication. An extensive historical essay and volume-by-volume walk-throughs by art historian Gennifer Weisenfeld introduce readers to the magazine's creators and offer analyses of their use of illustration, photography, typography and lettering, highlighting both Japanese and European influences as new forms of media sparked a global dialogue. Presented for the first time to an English audience, The Complete Commercial Artist: Making Modern Design in Japan 1928–1930 takes readers on an eye-opening tour of interwar Japan's vibrant visual culture.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50399850660113,"sku":"CIN1736863347G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51050140762385,"sku":"NIN9781736863343","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52110880932113,"sku":"NGR9781736863343","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52140768002321,"sku":"NLS9781736863343","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1736863347.jpg?v=1751455357"},{"product_id":"fine-art-of-persuasion-book-gennifer-weisenfeld-9781478031314","title":"The Fine Art of Persuasion","description":"Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday lives. In The Fine Art of Persuasion, Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. Through richly illustrated case studies, Weisenfeld tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building. Weisenfeld also demonstrates how under the militarist regime of imperial Japan, national politics were effectively commodified and marketed through the same mechanisms of mass culture that were used to promote consumer goods. Using a multilayered analysis of the rhetorical intentions of design projects and the context of their production, implementation, and consumption, Weisenfeld offers an interdisciplinary framework that illuminates the importance of Japanese advertising design within twentieth-century global visual culture.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51201764360465,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51201765540113,"sku":"NGR9781478031314","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51871725158673,"sku":"NIN9781478031314","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52356175069457,"sku":"CIN147803131XG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/147803131X.jpg?v=1763120266"},{"product_id":"fine-art-of-persuasion-book-gennifer-weisenfeld-9781478028086","title":"The Fine Art of Persuasion","description":"Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday lives. 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The Kanto earthquake triggered cultural responses that ran the gamut from voyeuristic and macabre thrill to the romantic sublime, media spectacle to sacred space, mournful commemoration to emancipatory euphoria, and national solidarity to racist vigilantism and sociopolitical critique. Looking at photography, cinema, painting, postcards, sketching, urban planning, and even scientific visualizations, Weisenfeld demonstrates how visual culture has powerfully mediated the evolving historical understanding of this major national disaster, ultimately enfolding mourning and memory into modernization.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53439607931153,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53439608357137,"sku":"CIN0520271955A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780520271951.jpg?v=1776700842"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-gennifer-weisenfeld.oembed","provider":"World of Books ","version":"1.0","type":"link"}