{"title":"Gerrit Antonides","description":null,"products":[{"product_id":"cases-in-consumer-behaviour-book-gerrit-antonides-9780471987819","title":"Cases in Consumer Behaviour","description":"Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. 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It describes the experiments and explains the psychological background associated with the topics.  The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.   The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction.   The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. 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Additionally, households are responsible for substantial proportions of energy use and waste. In the European Union, the end use of total energy by households was about 25% in 2014 (Eurostat, 2016). Additionally, households generated 8% of total waste in the EU in 2012 (Eurostat, 2015). Moreover, ethical aspects of consumption are becoming more and more important. In order to gain understanding of sustainable consumer and household behavior, Sustainability has devoted an entire Special Issue to this topic. The Special Issue includes studies focusing on macro- and meso-issues, such as political parties' positions, nationality, social dilemmas and collective consumer efforts. Others studies focus on micro-issues of consumer behaviour, such as consumer segmentation, consumer perceptions, opinions, and intentions. The studies employ a variety of methods, including surveys, experiments, eye tracking, and contingent valuation. 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