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Before World War II, as many as 30,000 electric cars and more than 10,000 electric trucks plied American roads; European cities were busy with, electrically propelled fire engines, taxis, delivery vans, buses, heavy trucks and private cars. Even so, throughout the century-long history of electric propulsion, the widespread conviction it was an inferior technology remained stubbornly in place, an assumption mirrored in popular and scholarly memory. In \"The Electric Vehicle\", Gijs Mom challenges this view, arguing that at the beginning of the automobile age neither the internal combustion engine nor the battery-powered vehicle enjoyed a clear advantage. He explores the technology and marketing\/consumer-ratio faction relationship over four \"generations\" of electric-vehicle design, with separate chapters on privately owned passenger cars and commercial vehicles. Mom makes comparisons among European countries and between Europe and America. He finds that the electric vehicle offered many advantages, among them greater reliability and control, less noise and pollution. He also argues that a nexus of factors-cultural (underpowered and less rugged, electric cars seemed \"feminine\" at a time when most car buyers were men), structural (the shortcomings of battery technology at the time), and systemic (the infrastructural problems of changing large numbers of batteries) - ultimately gave an edge to the internal combustion engine. One hopes, as a new generation of electric vehicles becomes a reality, \"The Electric Vehicle\" offers a long-overdue reassessment of the place of this technology in the history of street transportation.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50801205379345,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50801205903633,"sku":"GOR014077733","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53018386563345,"sku":"NGR9781421409702","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1421409704.jpg?v=1751370536"},{"product_id":"evolution-of-automotive-technology-book-gijs-mom-9781468605969","title":"The Evolution of Automotive Technology","description":"The idea of \"understanding the present through its history\" is based on two insights. First, it helps to know where a technology comes from: what were its predecessors, how did they evolve as a result of the continuous efforts to solve theoretical and practical problems, who were crucial in their emergence, and which cultural differences made them develop into divergent families of artifacts? Second, and closely related to the first insight, how does a certain technology or system fit into its societal context, its culture of mobility, its engineering culture, its culture of car driving, its alternatives, its opponents? Only thus, by studying its prehistory and its socio-cultural context, can we acquire a true 'grasp' of a technology.The Evolution of Automotive Technology: A Handbook, Second Edition covers one and a quarter century of the automobile, conceived as a cultural history of its technology, aimed at engineering students and all those who wish to have a concise introduction into the basics of automotive technology and its long-term development.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51028288405777,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51028292927761,"sku":"NIN9781468605969","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52686018183441,"sku":"NLS9781468605969","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1468605968.jpg?v=1750858812"},{"product_id":"atlantic-automobilism-book-gijs-mom-9781782383772","title":"Atlantic Automobilism","description":"Our continued use of the combustion engine car in the 21st century, despite many rational arguments against it, makes it more and more difficult to imagine that transport has a sustainable future. Offering a sweeping transatlantic perspective, this book explains the current obsession with automobiles by delving deep into the motives of early car users. It provides a synthesis of our knowledge about the emergence and persistence of the car, using a broad range of material including novels, poems, films, and songs to unearth the desires that shaped our present “car society.” Combining social, psychological, and structural explanations, the author concludes that the ability of cars to convey transcendental experience, especially for men, explains our attachment to the vehicle.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51050082468113,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51050086007057,"sku":"NIN9781782383772","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1782383778.jpg?v=1751026240"},{"product_id":"globalizing-automobilism-book-gijs-mom-9781789204612","title":"Globalizing Automobilism","description":"Why has car society proven so durable, even in the face of mounting environmental and economic crises? In this follow-up to his magisterial Atlantic Automobilism, Gijs Mom traces the global spread of the automobile in the postwar era and investigates why adopting more sustainable forms of mobility has proven so difficult.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51053001867537,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51053003833617,"sku":"NIN9781789204612","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1789204615.jpg?v=1760521954"},{"product_id":"world-history-of-mobility-book-gijs-mom-9781836950912","title":"A World History of Mobility","description":"As a tool of globalized mobility, the car provides a useful barometer for charting the global development of socio-cultural, economic, technical, and political modernization. Shaped by prevailing gender and racial norms and popularized by a Western-driven car culture, it is a commodity whose access and use embodies wider inequalities. In this comprehensive world history of (auto)mobility, Gijs Mom draws upon his extensive research into the field to assess the past and present of road cultures, and hypothesize their future. Ranging from the impact of climate change to decolonization, this volume spotlights how profoundly ‘automobilism’ impacts our sense of identity and imagination.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51629002653969,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51629002883345,"sku":"NGR9781836950912","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52755830472977,"sku":"NIN9781836950912","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1836950918.jpg?v=1752229099"},{"product_id":"globalizing-automobilism-book-gijs-mom-9781836953890","title":"Globalizing Automobilism","description":"Why has “car society” proven so durable, even in the face of mounting environmental and economic crises? 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Drawing on archival research as well as wide-ranging forays into popular culture, Mom reveals here the roots of the exuberance, excess, and danger that define modern automotive culture.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52111686304017,"sku":"NGR9781836953890","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53134462681361,"sku":"NIN9781836953890","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781836953890.jpg?v=1771495597"},{"product_id":"pacific-automobilism-book-gijs-mom-9781800735637","title":"Pacific Automobilism","description":"The beginning of the 21st century has seen important shifts in mobility cultures around the world, as the West’s media-driven car culture has contrasted with existing local mobilities, from rickshaws in India and minibuses in Africa to cycling in China. In this expansive volume, historian Gijs Mom explores how contemporary mobility has been impacted by social, political, and economic forces on a global scale, as in light of local mobility cultures, the car as an ‘adventure machine’ seems to lose cultural influence in favor of the car’s status character.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52755167707409,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52755168428305,"sku":"NIN9781800735637","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781800735637.jpg?v=1770289971"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-gijs-mom.oembed","provider":"World of Books ","version":"1.0","type":"link"}