{"title":"Gil Friend","description":"\u003cp\u003eExplore the insightful works of Gil Friend, a pioneer in sustainable business practices. Delve into books exploring the intersection of commerce, ecology, and social responsibility. Discover practical strategies for a better world.\u003c\/p\u003e","products":[{"product_id":"truth-about-green-business-book-gil-friend-9780789739407","title":"The Truth About Green Business","description":"Everything you need to know to green your business and grow your profit.   • The truth about what climate change means for your business  • The truth about running lean and green  • The truth about future proofing your business     Simply the best thinking  THE TRUTH AND NOTHING BUT THE TRUTH     This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.       “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.”  CHIP CONLEY, CEO, Joie de Vivre Hospitality     “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”  JOEL MAKOWER, Executive Editor, GreenBiz.com     Introduction     ix  Part I: The Truth About Green Business  TRUTH 1: What is a green business?      1  TRUTH 2: Why green your business?      5  TRUTH 3: How to approach greening your business     9  TRUTH 4: Why now?      13  TRUTH 5: Climate change and your business     17  Part II: The Truth About Green Strategy  TRUTH 6: Profit and purpose     23  TRUTH 7: How green is good enough?      27  TRUTH 8: Green regulations     31  Part III: The Truth About Green Operations  TRUTH 9: Secrets hiding in plain sight     35  TRUTH 10: Eco-efficiency: Good for business and the environment     39  TRUTH 11: Waste? Not! Eliminating non-product      43  TRUTH 12: EcoAudits can guide your course     47  TRUTH 13: Running lean and green     53  TRUTH 14: Carbon footprinting     57  TRUTH 15: Reducing your carbon footprint     63  Part IV: The Truth About Green Marketing  TRUTH 16: Green branding and messaging     67  TRUTH 17: Creating strong EcoLabels     71  TRUTH 18: Green marketing claims     77  TRUTH 19: Reaching conscious consumers     81  Part V: The Truth About Green Products and Services  TRUTH 20: What makes a product green?      85  TRUTH 21: Product take-back     89  TRUTH 22: Product to service     93  TRUTH 23: What makes a service green?      97  Part VI: The Truth About Green Design  TRUTH 24: Biomimicry–learning from life       TRUTH 25: Reducing your product footprints     105  TRUTH 26: Cradle to cradle     109  TRUTH 27: Design with nature     113  TRUTH 28: Innovation is at the heart of greening     117  Part VII: The Truth About Green Procurement  TRUTH 29: Environmentally preferable purchasing     121  TRUTH 30: Supply chain management and partnerships     125  TRUTH 31: Supplier scorecards     129  TRUTH 32: Clearing the rising bar     133  Part VIII: The Truth About Green Buildings  TRUTH 33: LEED standards for green buildings     137  TRUTH 34: The cost of green building     141  TRUTH 35: Green buildings improve productivity     145  TRUTH 36: Integrative design for green building     149  Part IX: The Truth About Green IT  TRUTH 37: Computers and electronics     153  TRUTH 38: Creating more effi cient data centers     157  TRUTH 39: How IT can drive greening     161  Part X: The Truth About Green Management  TRUTH 40: Engaging employees     165  TRUTH 41: Engaging stakeholders     169  TRUTH 42: Keeping score     173  TRUTH 43: Employee incentives     177  TRUTH 44: Environmental management systems     181  Part XI: The Truth About Green Finance  TRUTH 45: Profit, value, and risk     185  TRUTH 46: Reality-based accounting     189  TRUTH 47: Investing in green and attracting green investment     193  TRUTH 48: Carbon trading and offsets     197  TRUTH 49: Fiduciary duty     201  Part XII: The Truth About Green Futures  TRUTH 50: Certainty in the face of uncertainty     207  TRUTH 51: Scenario planning     211  TRUTH 52: Future proofing     215  APPENDIX A: References     219  Acknowledgments     228  About the Author     229     Note: Appendix B is available online at no charge at www.informit.com\/title\/9780789739407.  APPENDIX B: Resources","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50360192762129,"sku":"CIN0789739402G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51608281415953,"sku":"CIN0789739402VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52570134315281,"sku":"GOR005858289","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789739402.jpg?v=1750849321"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-gil-friend.oembed","provider":"World of Books ","version":"1.0","type":"link"}