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To mark the 40th anniversary of the first teNeues illustrated book, some all-time favourites from the past are reissued in an affordable, modern softcover edition that fits perfectly on any bookshelf. The Watch Book and The Watch Book II represent the beginning of a real success story. Together with the renowned wristwatch expert and historian Gisbert L. Brunner, high-quality illustrated books about the world of luxury watches have been produced ever since. These titles heralded the launch of the internationally renowned The Watch Book series in 2015 and the following year. Now the bestseller The Watch Book is being reissued and offers sophisticated aesthetics in a small format.   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The history of Rolex is a fascinating journey through developments in the watch industry, innovations and the brand's influence on the world of luxury watches and popular culture. Rolex revolutionised the watch industry in 1926 by launching the first wristwatch with a chronometer certificate. The 1950s saw the launch of some of Rolex's best-known models, which cemented the brand's reputation as a pioneer in the spirit of exploration and adventure: Rolex Submariner (1953), Rolex Explorer (1953) and Rolex GMT-Master (1954). Thanks to its modern layout, reading the Watch Book Rolex - Next Generation is a visual experience. Celebrities, from politicians and actors to athletes, have worn Rolex watches as status symbols, and Gisbert L. Brunner tells the fascinating stories behind the most famous models.    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Following the success of The Watch Book Rolex and 100 Iconic Watches, renowned watch expert \u003cb\u003eGisbert L. Brunner\u003c\/b\u003e presents his curated selection of 100 Rolex references that made headlines, broke auction records, or gained mythical status.  \u003cp\u003eFrom Paul Newman's legendary Daytona to James Bond's Submariner and Pablo Picasso's GMT-Master, each chapter reveals the stories, technical breakthroughs, and cultural moments that made these timepieces true icons. 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