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Glynn Cochrane recalls how he and colleagues utilized their training as social anthropologists to help the company to earn an industry leadership reputation and competitive business advantage by establishing the case for long-term, on the ground, smoke-in-the-eyes interaction with people in local communities around the world, despite the appeal of maximal efficiency techniques and quicker, easier answers. Instead of using ready-made, formulaic toolkits, Rio Tinto relied on community practitioners to try to accommodate local preferences and cultural differences. 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Through an examination of the budgeting process in Zambia, the public service in PapuaNew Guinea, agricultural programs in Sierra Leone, and rural development in Brazil, he draws lessons and indicates guidelines for institutional reform in developing countries.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52477338681617,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52477340221713,"sku":"NLS9780367285395","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780367285395.jpg?v=1759845460"},{"product_id":"anthropology-in-the-mining-industry-book-glynn-cochrane-9783319843711","title":"Anthropology in the Mining Industry","description":"This book outlines how Rio Tinto--one of the world's largest miners-- redesigned and rebuilt relationships with communities after the rejection of the company during Bougainville's Civil War. 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