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The book has been broken down into three sections: The Nature of Intellectual Property, Valuation, and Unique Circumstances. Revised and expanded to include up--to--date information on: including market value and accounting value, capitalization, licensing an royalty rates, domain name valuation, embryonic technology valuation, and university technology transfers. Also covered are tax strategies, income contribution, discount cash flow, infringement litigation, and bankruptcy and their impact on the valuation of intellectual property and intangible assets. The appendices include investment rate of return requirements, the Use and Abuse of the Iowa Curve, Sample Patent Registration, Sample Copyright Registration, and Sample Copyright Registration. 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Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50851200368913,"sku":"GOR014095105","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51019957731601,"sku":"NIN9781118245262","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118245261.jpg?v=1750823238"},{"product_id":"monetization-of-copyright-assets-by-creative-enterprises-creative-industries-boo-book-gordon-v-smith-9789280524550","title":"Monetization of Copyright Assets by Creative Enterprises - Creative Industries - Booklet No. 7","description":"The objective of this study is to create an awareness of IPRs that are associated with creative activities and to present financial and valuation tools that can enable the quantification of the monetary value of successful creative efforts.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52131271049489,"sku":"NLS9789280524550","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9789280524550.jpg?v=1757508945"},{"product_id":"intellectual-property-book-gordon-v-smith-9780471194354","title":"Intellectual Property","description":"Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53698499051793,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53698499445009,"sku":"CIN0471194352VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780471194354.jpg?v=1782165996"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-gordon-v-smith.oembed","provider":"World of Books ","version":"1.0","type":"link"}