{"title":"Graham Hankinson","description":null,"products":[{"product_id":"branding-in-action-book-graham-hankinson-9780077078126","title":"Branding in Action","description":"This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process. The case studies cover leading product, service and retail brands, such as Gordon's Gin and Sainsbury. The book is based on extensive interviews with marketing directors, product managers and sales promotion agencies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49599739298065,"sku":"GOR001681994","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077078128.jpg?v=1750778982"},{"product_id":"reality-of-global-brands-cases-and-strategies-for-successful-international-brand-book-graham-hankinson-9780077090029","title":"The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management","description":"This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49632870433041,"sku":"GOR002983141","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077090020.jpg?v=1751036196"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-graham-hankinson.oembed","provider":"World of Books ","version":"1.0","type":"link"}