{"title":"Grant Leboff","description":"\u003cp\u003eDive into the insightful world of Grant Leboff, exploring the future of sales, marketing, and the digital landscape. Perfect for business leaders and entrepreneurs seeking a competitive edge in the modern era.\u003c\/p\u003e","products":[{"product_id":"digital-selling-book-grant-leboff-9780749475079","title":"Digital Selling","description":"Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff.   Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online.   Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales.   Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more.  Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network  This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49512864153873,"sku":"GOR009054898","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49521241555217,"sku":"GOR008066343","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49645566984465,"sku":"GOR012938956","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697275048209,"sku":"NGR9780749475079","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51416199627025,"sku":"CIN0749475072G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51860513816849,"sku":"CIN0749475072VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749475072.jpg?v=1751427065"},{"product_id":"sticky-marketing-book-grant-leboff-9780749460501","title":"Sticky Marketing","description":"We live in a world were people have become empowered. 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