{"title":"Guy Masterman","description":null,"products":[{"product_id":"strategic-sports-event-management-book-guy-masterman-9781856175234","title":"Strategic Sports Event Management","description":"The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. 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The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.  With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49598805803281,"sku":"GOR002828687","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50358520217873,"sku":"CIN0750663618G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52487730200849,"sku":"NLS9780750663618","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53557781299473,"sku":"NIN9780750663618","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750663618.jpg?v=1751263804"},{"product_id":"sponsorship-for-a-return-on-investment-book-guy-masterman-9780750686402","title":"Sponsorship: For a Return on Investment","description":"Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment.   Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives:     For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes.  For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications.   A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49893125554449,"sku":"GOR006099722","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52843319853329,"sku":"GOR009710452","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750686405.jpg?v=1751394478"},{"product_id":"strategic-sports-event-management-book-guy-masterman-9780415532792","title":"Strategic Sports Event Management","description":"The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society.    Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term.    This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.  The book covers every key aspect of the sports event management process, including         sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters        short-term and long-term benefits of the planning process        event impact and legacy         operational functions including finance, ticketing, transport, venues, IT, human resources, and security        marketing and communications, including social networking and new media        the bidding process         research and evaluation.      Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50157303202065,"sku":"GOR006217047","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53338626294033,"sku":"GOR008855240","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415532795.jpg?v=1751135434"},{"product_id":"strategic-sports-event-management-book-guy-masterman-9780367494667","title":"Strategic Sports Event Management","description":"This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. 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The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term. Using international case studies such as the Sydney Olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at: the organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters; the planning process; short term and long term benefits, and evaluations; and, operational strategies including IT, communications, equipments and personnel. It builds a conceptual framework for the planning, organising, managing and evaluating of sports events. 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