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But Florine’s story is not one of super-human athletic prowess; it’s one of persistence and dogged determination. In 30 years of climbing, he's ascended the Nose a mind-blowing, death-defying 100 times, more than anyone else ever has, and most likely ever will. In On the Nose, Florine describes the most dangerous, pivotal, and inspirational of those climbs, providing a rare look inside the adrenaline-charged world of competitive climbing in Yosemite Valley. He tells of his very first attempt on the Nose, which ended in failure after 14 hours, his friendships (and rivalries) with climbing’s most colorful personalities, and his battle with Dean Potter to secure the definitive speed record on the Nose—an endeavor that’s been called the wildest competition known to man.  Perhaps most interestingly, Florine attempts to answer the question why. Why would anyone undertake one of the greatest adventure epics on earth 100 times? His answers provide unique insights on how to live a satisfying life, how to achieve big goals, and how an otherwise ordinary guy can become a rock star.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49908041548049,"sku":"CIN1493024981G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50406415106321,"sku":"GOR013936196","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50530986754321,"sku":"GOR011820946","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51423787254033,"sku":"CIN1493024981VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52476572107025,"sku":"NLS9781493024988","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1493024981.jpg?v=1750715796"},{"product_id":"climb-on-book-hans-florine-9780762711680","title":"Climb on!","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50363965636881,"sku":"CIN076271168XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51770836648209,"sku":"CIN076271168XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/076271168X.jpg?v=1750849082"},{"product_id":"speed-climbing-book-hans-florine-9780762730957","title":"Speed Climbing!","description":"Hans Florine and Bill Wright pried themselves off the rock long enough to update this new edition of Climb On! because, as they say, The only thing better than climbing is more climbing! Mixing humor with history, personal experiences, and lots of common sense and good advice, they offer other climbers the tips they've used successfully for moving faster up and down the rock. The techniques, illustrations, and inspirational stories offered in this book will have you climbing more routes more often in no time.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50433513849105,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50433515290897,"sku":"CIN0762730951A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51505669079313,"sku":"GOR009031510","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51869327130897,"sku":"CIN0762730951G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52880183263505,"sku":"NLS9780762730957","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B007UU0IPA.jpg?v=1751010379"},{"product_id":"on-the-nose-book-hans-florine-9781493077205","title":"On the Nose","description":"Hans Florine embodies the genius of and--collaborative and competitive, fast and safe, audacious and disciplined, visionary and quantitative. The themes that run through Florine's 101 ascents of Yosemite's most iconic route can benefit people who will never climb a rock, indeed anyone inspired by the idea of a passionate, lifelong quest of any type. --Jim Collins, author of Good to Great Hans Florine is a big-wall climbing legend in his own time. He holds the speed record on the Nose route of El Capitan, a 3,000-foot granite cliff in Yosemite Valley that's considered the Everest of the rock-climbing world. Ascending the Nose takes most climbers anywhere from 12 to 96 hours. Florine, along with climbing partner Alex Honnold, does it in an astounding 2.5 hours. But Florine's story is not one of super-human athletic prowess; it's one of persistence and dogged determination. In 30 years of climbing, he's ascended the Nose a mind-blowing, death-defying 100 times, more than anyone else ever has, and most likely ever will. In On the Nose, Florine describes the most dangerous, pivotal, and inspirational of those climbs, providing a rare look inside the adrenaline-charged world of competitive climbing in Yosemite Valley. He tells of his very first attempt on the Nose, which ended in failure after 14 hours, his friendships (and rivalries) with climbing's most colorful personalities, and his battle with Dean Potter to secure the definitive speed record on the Nose--an endeavor that's been called the wildest competition known to man. Perhaps most interestingly, Florine attempts to answer the question why. Why would anyone undertake one of the greatest adventure epics on earth 100 times? 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