{"title":"Hans Peter Brondmo","description":null,"products":[{"product_id":"eng-ged-customer-book-hans-peter-brondmo-9780749922375","title":"The Eng@ged Customer","description":"E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never more than one click away, The Eng@ged Customer provides the vital strategies you need. Proven step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement Backed up with research and case studies from major companies such as Hewlett-Packard, Netcentives, CD Now, Amtrak, Palm Computing and other market leaders. Addresses issues such as how to make your e-mail communications welcome, how to prevent potential customers hitting the delete button, when e-mail becomes spam, how to maintain privacy and how to measure and track success. Contains all the information and tools necessary to start up an e-mail marketing programme.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49567372017937,"sku":"GOR003355150","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50415756804369,"sku":"GOR004070914","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749922370.jpg?v=1751420151"},{"product_id":"engaged-customer-the-new-rules-of-internet-direct-marketing-book-hans-peter-brondmo-9780066620787","title":"The Engaged Customer: the New Rules of Internet Direct Marketing","description":"\u003cp\u003eIn the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, engaged customers?\u003c\/p\u003e\u003cp\u003eThe answers to these questions can be found in \u003cem\u003eThe Eng@ged Customer\u003c\/em\u003e, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships.\u003c\/p\u003e\u003cp\u003eA visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E-Trade Women.com, Petopia.com, Sparks.com, and eBags.com.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Eng@ged Customer\u003c\/em\u003e makes Brondmo's expertise available to executives, managers, and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success.\u003c\/p\u003e\u003cp\u003eWhile sending email messages to customers may sound like a simple process, retailers and marketers all over the world have discovered just how difficult it is to do it well. Let Brondmo show you how to\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edesign email communications and marketing programs that have your customers complaining if they don't hear from you\u003c\/li\u003e\n\u003cli\u003eunderstand and manage customer information so that you can get to know each and every customer--even if you've got millions\u003c\/li\u003e\n\u003cli\u003eavoid spam and the potential nightmare of privacy violations\u003c\/li\u003e\n\u003cli\u003eanticipate the organizational impact of customer-focused Internet direct marketing\u003c\/li\u003e\n\u003cli\u003edefine, measure, and track your success.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are an executive or a manager, \u003cem\u003eThe Eng@ged Customer\u003c\/em\u003e will show you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to keep your customers coming back\u003c\/li\u003e\n\u003cli\u003ehow to rise above the increasing Internet clutter\u003c\/li\u003e\n\u003cli\u003ehow to become the trusted voice that your customers rely on.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343440875793,"sku":"CIN0066620783G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0066620783.jpg?v=1750940001"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-hans-peter-brondmo.oembed","provider":"World of Books ","version":"1.0","type":"link"}