{"title":"Hartmut Esslinger","description":null,"products":[{"product_id":"fine-line-book-hartmut-esslinger-9780470451021","title":"A Fine Line","description":"A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc. , A Fine Line reveals the secrets to better business through better design.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536778535185,"sku":"GOR003447554","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50479566618897,"sku":"CIN0470451025G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50762202546449,"sku":"CIN0470451025VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002669859089,"sku":"NIN9780470451021","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52346302890257,"sku":"NLS9780470451021","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53047642849553,"sku":"CIN0470451025A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470451025.jpg?v=1773317004"},{"product_id":"permanent-innovation-revised-edition-book-hartmut-esslinger-9780615522845","title":"Permanent Innovation, Revised Edition","description":"Innovation is the process of creating new ideas and turning them into new business value. Permanent Innovation is the process of doing it continuously, as a matter of strategy, method, and habit. It happens in organizations that embrace innovation as a core value, practice innovation as a core methodology, and produce innovation as a consistent output. The notion of permanent innovation may at first be startling, and it may even seem to be a contradiction. The concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty. Combining these two, however, yields an important synthesis: the practice of innovation not as an occasional occurrence, but as a repeating process of value creation and organizational adaptation. In these times of accelerating change and increasing competition, Permanent Innovation is an absolute necessity. This book is about how to achieve it.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49543918682385,"sku":"GOR009626860","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51004827468049,"sku":"NIN9780615522845","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/061552284X.jpg?v=1751262420"},{"product_id":"design-forward-book-hartmut-esslinger-9783897903814","title":"Design Forward","description":"In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy.  For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forward also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna.  Contents: A New Culture of Design Shaping the Design Revolution Leading by Design","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49554178146577,"sku":"GOR008836340","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51291914240273,"sku":"NGR9783897903814","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52670257692945,"sku":"NLS9783897903814","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53049545294097,"sku":"CIN3897903814A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53365338669329,"sku":"CIN3897903814G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3897903814.jpg?v=1751096103"},{"product_id":"keep-it-simple-book-hartmut-esslinger-9783897904071","title":"Keep it Simple","description":"*The true design story behind the evolution of Apple computers  *An inspiring collaboration of Steve Jobs and author Hartmut Esslinger  *380 illustrations that takes a step by step view of the most famous brand that's still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products.  Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model.  This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.  Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50680218976529,"sku":"CIN3897904071G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50960859857169,"sku":"CIN3897904071VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3897904071.jpg?v=1751065105"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-hartmut-esslinger.oembed","provider":"World of Books ","version":"1.0","type":"link"}