{"title":"Helen Goworek","description":null,"products":[{"product_id":"fashion-buying-book-helen-goworek-9781405149921","title":"Fashion Buying","description":"Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.          The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49519574876433,"sku":"GOR002757306","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49639239450897,"sku":"GOR004615918","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50483068698897,"sku":"CIN1405149922G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50632080883985,"sku":"CIN1405149922VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51024511140113,"sku":"NIN9781405149921","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51904690585873,"sku":"GOR006503900","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52410652098833,"sku":"NLS9781405149921","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1405149922.jpg?v=1773316613"},{"product_id":"fashion-buying-book-helen-goworek-9780632055845","title":"Fashion Buying","description":"Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. 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I would recommend this book to anyone who wants to learn more about the retail business.’    Nicole Dunlop, Course Director, London College of Fashion, UK       Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach.           The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module.  The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries.             Key features      Case studies and seminar discussion questions in every chapter      Chapters and vignettes by expert contributors with a combination of academic and industry experience      Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing     New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour     Related online materials, including powerpoint slides        About the authors   Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including ‘B2B Marketing and Supply Chain Management’. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability.        Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK.  He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49573131059473,"sku":"GOR007404064","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49609027387665,"sku":"GOR007131175","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49728877789457,"sku":"NGR9780273758747","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49936103964945,"sku":"GOR009049333","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52420682875153,"sku":"GOR014522680","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273758748.jpg?v=1751258927"},{"product_id":"creativity-and-innovation-in-the-fashion-business-book-helen-goworek-9781032365800","title":"Creativity and Innovation in the Fashion Business","description":"Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business.  Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia.  A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50472673673489,"sku":"NGR9781032365800","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51151758000401,"sku":"NIN9781032365800","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52590475968785,"sku":"NLS9781032365800","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032365803.jpg?v=1751269057"},{"product_id":"creativity-and-innovation-in-the-fashion-business-book-helen-goworek-9781032365824","title":"Creativity and Innovation in the Fashion Business","description":"Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. 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Online resources include PowerPoint slides and a test bank.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51151758459153,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51151760556305,"sku":"NIN9781032365824","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52593968513297,"sku":"NLS9781032365824","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/103236582X.jpg?v=1750918774"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-helen-goworek.oembed","provider":"World of Books ","version":"1.0","type":"link"}