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In a startling expose of the Olympic industry, Helen Jefferson Lenskyj goes beyond the media hype of international goodwill and spirited competition to uncover a darker side of the global Games. She reports on the pre- and post-Olympic impacts from recent host cities, bribery investigations and their outcomes, grassroots resistance movements, and the role of the mass media in the controversy. 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In the areas of sport policies, sport practices and sport scholarship, liberal\/reform approaches dominate, while the structural roots of injustice - racism, colonialism, misogyny, disablism, homophobia and transphobia - remain largely unchanged.   Use and misuse of sport sciences contributes to this pattern, and the Olympic industry serves as the machine driving these forces.   Applying an intersectional analysis, the book examines issues of sex\/gender\/sexualities, disability, Global North\/Global South disparities, doping, and violence in all its forms. A discussion of action and outlaw sports as a route to empowerment is followed by an exploration of community-based initiatives and a model for physical activity that puts joy at the centre of human movement.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51628143837457,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51628144066833,"sku":"NGR9781836625155","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52532078805265,"sku":"NLS9781836625155","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52725109424401,"sku":"NIN9781836625155","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1836625154.jpg?v=1750930059"},{"product_id":"olympic-games-book-helen-jefferson-lenskyj-9781838677763","title":"The Olympic Games","description":"Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympics command public attention, while Olympic mythology obscures their underlying function as a profit-making business.  Unlike terms such as 'Olympic movement' and 'Olympic family', the concept of 'Olympic industry' focuses on sport as an economic and political enterprise, with its beneficiaries including sponsors, media rights holders, developers, and politicians. Negative impacts on host cities disproportionately threaten the lives and well-being of disadvantaged minorities. Citizens' Olympic resistance campaigns address a range of human rights abuses, while recent athlete activism also focuses on the doping problem and the sexual abuse of girls and women.  Female athletes with 'differences of sexual development' face discriminatory gender policies that disqualify them from women's events. 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Scholar and activist Helen Jefferson Lenskyj continues her critique of the Olympic industry, looking specifically at developments in the post-9\/11 and postbribery scandal era. Examining events and activism in host cities, as well as in several locations that bid unsuccessfully on the Olympics, Lenskyj shows how basic rights and freedoms, particularly of the press and of assembly, are compromised. Lenskyj investigates the pro-Olympic bias in media treatment of bids and preparations, the \"fallen hero\" phenomenon that includes doping and female athletes who pose nude in calendars, and takes issue with \"Olympic education\" curricular materials for schoolchildren. 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