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Although this book is intended primarily for Emerging markets courses, it can also be used for various other courses in international management or international strategy. It explores a range of themes, including:         the strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets the imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging markets.  Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.  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