{"title":"Henk Campher","description":"","products":[{"product_id":"creating-a-sustainable-brand-book-henk-campher-9781910174067","title":"Creating a Sustainable Brand","description":"Sustainable brands may have started as 'doing less harm' and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business -- a fusion of products and branding that can actually drive sustainability and grow the business top line. Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn't the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life. This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52671055069457,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52671055921425,"sku":"NLS9781910174067","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781910174067.jpg?v=1762291328"},{"product_id":"what-would-tequila-do-book-henk-campher-9798996021222","title":"What Would Tequila Do?","description":"You had opinions. You pushed back. You tried things that hadn't been approved yet. Then the job happened. The reviews, the guardrails, the polite corrections. The endless meetings about alignment. The brand guidelines someone called creativity.\nAnd somewhere along the way you started writing \"I hope this email finds you well.\"\nThis book is for the people who are done with that.\nNot done with work. Done with the version of work that sands everything interesting out of you and calls it professionalism. Done with safe headlines, forgettable campaigns, and strategies that sound bold in a deck and do absolutely nothing in the real world.\n52 chapters. Any order. No framework. No fluff. Just the things most people know but have been trained not to say out loud.\nPick one. Read it. Then go do something that would have made you nervous two years ago.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53667803726097,"sku":"NIN9798996021222","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798996021222.jpg?v=1781471018"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-henk-campher.oembed","provider":"World of Books ","version":"1.0","type":"link"}