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In this further contribution to his pathbreaking work with Febvre, eminent French historian Henri-Jean Martin explores the role of the book and book industry in early modern France. Martin begins with a sweeping look at the revolutionary role played by the new technology of printing in Europe of the Renaissance and Reformation. Shifting the focus to France, he then examines the political implications of publishing in the reign of Francis I, including such topics as the founding of royal and university libraries, the role of church-state relations, Richelieu's cultural program, and censorship. In revealing case studies of Rouen and Grenoble, Martin pinpoints precisely which books were sold and to which social groups, and explains why the initially successful printers of Rouen were eventually forced out of business by the Parisian courts. Martin also casts a discerning eye on early graphic design-from the first illustrated \"coffee table\" books purchased by the newly rich to the invention of the paragraph to facilitate reading. And he shows how attempts by the French government to suppress and control publication were eventually thwarted by free market forces from Amsterdam and Neufchatel. 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He shows how the written word originated, how it spread and how it figured in the evolution of civilization. Using as his centre the role of printing in making the written way of thinking dominant, Martin examines the interactions of individuals and cultures to produce new forms of \"writing\" in the many senses of authorship, language rendition and script. Martin looks at how much the development of writing owed to practical necessity, and how much to religious and social systems of symbols. He describes the precursors to writing and reveals their place in early civilization as devices in service of the spoken word. The tenacity of the oral tradition plays an important part in this story as, even as late as the 18th century, educated individuals were trained in classical rhetoric and preferred to rely on the arts of memory. 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Covering a time-span stretching from Ancient Greece and Rome to the twentieth century, and with a global geographical range, the series will also include thematic volumes providing insights into such topics as the spread of print cultures and the history of money.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52425693266193,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52425694052625,"sku":"NLS9781844676347","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781844676347.jpg?v=1759155552"},{"product_id":"history-and-power-of-writing-book-henri-jean-martin-9780226508351","title":"The History and Power of Writing","description":"This text is a study of writing from its very beginnings to its recent transformations through technology. 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